PIM, CMS, and website relaunch for railtour

After decades of success, it was time for a digital transformation to consolidate brand identity, content and booking processes.

• Three separate websites diluted the brand.
• Trips and offers weren’t presented optimally.
• The existing system architecture lacked the flexibility needed for today’s requirements.

The mission for valantic was clear: to reposition railtour digitally as the go-to expert for train travel – by creating a centralized platform that seamlessly connects content, booking, and customer service.

To drive its digital transformation, railtour suisse sa chose a modern system architecture with Pimcore at its core. The result is a future-ready web solution that unites Content Management (CMS), Master Data Management (MDM), Product Information Management (PIM), and Digital Asset Management (DAM) in one powerful and integrated Digital Experience Platform (DXP).

With more than 50 years of experience and a strong network of 1,430 partner travel agencies across Switzerland, railtour suisse sa is a trusted specialist in memorable rail travel experiences. The company offers personalized service and tailor-made travel planning, supporting customers every step of the way, from the first idea to their safe return home.

Whether it’s a unique city break, an adventurous rail journey, or a luxurious trip aboard the Glacier Express or Orient Express: railtour stands for top-tier consulting expertise and long-standing partnerships with Europe’s leading railway companies, including DB, SNCF, RhB, SBB, ÖBB, and Trenitalia. Personal service is a promise: railtour is available around the clock, providing travelers with expert support before, during, and after their journey.

The partnership between railtour suisse sa and valantic was marked by close, efficient collaboration and a shared commitment to delivering results. With a challenging timeframe of just ten months, the project required lean, agile processes and strong coordination across all teams.

Highlights of the collaboration:

• The corporate design was revised during the project and seamlessly integrated into the new web solution.
• Despite a continuous focus on cost optimization, the project was delivered within the planned timeline and budget.
• railtour took charge of content entry into the CMS, involving a dedicated internal team of around 19 people.

With its new online presence, railtour suisse sa is following a clear vision: to create a platform that not only enables seamless bookings but also inspires users and positions train travel as a sustainable choice for the future.

With the launch of its new Digital Experience Platform, railtour suisse sa has made a bold leap into the digital future.

• On schedule: Go-live after just 10 months – delivered on time and on budget.
• Three became one: Consolidation of three separate websites into one central, trilingual platform.
• Exclusive rail journeys at a click: Publication of over 100 travel data objects, including 70 destinations and 30 legendary luxury trains like the Glacier Express, Orient Express, and Al Andalus.

The partnership between valantic and railtour suisse sa stands as a prime example of successful digital transformation. Through a powerful Pimcore-based solution, a strategic approach to content, and an enhanced customer journey, railtour has built a digital ecosystem that makes train travel more intuitive, inspiring, and accessible.

And the journey continues: Further enhancements are already in the planning stage, including an expanded tracking concept and the continued evolution of the online booking experience.

With innovation, foresight, and strong collaboration, valantic and railtour are setting the course for the future of digital rail travel.