New website for steiermark.com

valantic began the project with an extensive, data-driven analysis and documentation of the existing system. On this basis, a solution was developed that intelligently combined redesign, system updates, and UX modernization – while fully preserving all existing content, interfaces, and data logic.

Over 18 months of preparation, audits, and user testing laid the groundwork: User feedback and behavioral insights were evaluated using consumer psychology models to systematically optimize navigation, ease of use, and visual clarity. The core question at every stage: How can the platform deliver top performance while remaining intuitive for guests, partners, and all stakeholders?

The implementation was based on Pimcore – with a modernized front end, a new, fully integrated end-to-end booking process, and extensive multi-level testing. The outcome: a robust, scalable platform that is future-ready and forms the digital backbone for Vision Styria 2030.

The new steiermark.com is far more than a redesign – it marks a technological and visual milestone for digital tourism in Austria:

The seamless integration of rich content, technical precision, and visual excellence. Built on Styria’s extensive data pool, the platform creates an ideal foundation for future AI applications – enabling hyper-personalized content delivery and automated process optimization for both internal workflows and user experiences. In doing so, it firmly establishes AI as a central pillar of Styria’s digital evolution in the years to come.

Steirische Tourismus und Standortmarketing GmbH (STG) is the central organization responsible for marketing Styria as a travel destination, business hub, and place to live. With steiermark.com, it operates one of Austria’s most comprehensive tourism platforms – a digital ecosystem that intelligently connects regions, businesses, and experiences.

STG stands for sustainable, high-quality tourism, regional diversity, and a clear vision: making Styria tangible in the digital realm – as a place to live and explore. The new platform brings this vision to life on every level: emotionally through design, structurally through data logic, and operationally through streamlined content management.

The collaboration between valantic and STG builds on a long-standing partnership shaped by mutual trust and professional excellence. For many years, valantic has accompanied the digital evolution of steiermark.com – with the current redesign representing another key milestone in this enduring relationship.

A clear roadmap and regular coordination meetings ensured optimal alignment of individual and parallel workstreams. Open, transparent communication kept all stakeholders on the same page and turned a highly complex project into a shared success story.

With the complete overhaul of the steiermark.com web framework, Steirische Tourismus und Standortmarketing GmbH and valantic have sent a clear signal for the digital future of tourism. The goal: to create a platform that sets new benchmarks in design, technology, and user experience while establishing a scalable foundation for the years ahead. The platform already fulfills accessibility standards and provides an ideal basis for integrating tomorrow’s AI-powered applications.

The new website delivers a powerful digital ecosystem that seamlessly connects content, regions, and experiences – and sustainably strengthens Styria’s digital identity.

What may look like a simple design refresh at first glance is, in reality, a major technological leap: The new steiermark.com unites data volume, system architecture, and user experience at a scale unmatched in Austrian tourism.

• Visual redesign & UX optimization
  A completely new look and feel brings Styria to life in the digital realm – emotional, inspiring, and consistently user-centered.
• Technical development based on Pimcore: End-to-end modernization of the front end and back end, combining performance, stability, and maintainability – delivering the ideal balance of innovation and security.
• Scalable multi-portal architecture: A central platform intelligently connects 19 portals and flexibly distributes content across regions – a holistic ecosystem for digital tourism and beyond.
• Networked data intelligence: More than two million data objects orchestrated seamlessly – from tours and accommodation options to experiences and events.

The launch of steiermark.com marks the start of a new development phase geared toward a forward-looking digital vision. Building on a clear roadmap, new ideas and digital services are already taking shape to further strengthen Styria as a tourism destination and develop it sustainably. Data-driven systems and strategic AI use are becoming increasingly crucial – enabling intelligent recommendations, automated content processes, and optimized internal workflows. AI will be at the heart of this strategic direction for years to come.

The project shows what is possible when technology, digital and tourism expertise, strategic thinking, and a long-term partnership align seamlessly – establishing the foundation for Styria’s digital future.