Highlight
Successful together – our valantic Team.
Meet the people who bring passion and accountability to driving success at valantic.
Get to know us
From pharmaceutical manufacturer to digital health enabler
How MEDICE is redefining omni-channel in healthcare
With valantic and Salesforce, MEDICE is transforming itself from a traditional pharmaceutical company into a digital health enabler. Salesforce Life Sciences Cloud, Data, Marketing, Loyalty, and Service Cloud are creating a networked platform for holistic customer experiences in the healthcare sector.
Challenge
MEDICE wanted to strengthen connections between doctors, pharmacies, and patients and standardize the customer experience across all channels.
Consulting approach
valantic developed a scalable Salesforce architecture that integrates marketing, data, loyalty, and service clouds, thereby creating the basis for the Life Sciences Cloud.
Customer benefits and solution
A networked omni-channel platform with a 360° customer view that enables data-driven health services, efficiency in the field, and first-class consulting.
The company
MEDICE is an owner-managed family business based in Iserlohn and is one of Germany’s most traditional pharmaceutical manufacturers. Today, with its MEDICE Health Family, the company is driving the transformation from a traditional pharmaceutical manufacturer to a digital healthcare provider – with the aim of connecting doctors, pharmacies, and patients through innovative products, data-driven services, and digital healthcare solutions.
Through the consistent expansion of its digital infrastructure, MEDICE is creating the basis for modern, patient-centered communication and combining medical expertise with technological excellence.
The challenge
For over 20 years, MEDICE has been using CRM systems to continuously improve dialogue with healthcare professionals (HCPs). However, the previous system landscape consisting of IQVIA OCE and Salesforce Service Cloud was no longer able to fully meet the growing demands of cross-channel communication and data integration.
The goal: an integrated platform that connects B2B and B2C processes, enables legally compliant communication, and creates a 360° view of physicians, pharmacies, and patients – as the foundation for data-driven, empathetic customer experiences.
Matthias Krenz
Global Head of Customer Experience, MEDICE
”The most important aspect of our Salesforce transformation is the change in perspective: we no longer think in terms of systems, but in terms of relationships – between people, data, and services.“
Solutions & results in detail
Together with valantic, MEDICE developed a future-proof omni-channel architecture based on the Salesforce platform. The integration of Data Cloud, Marketing Cloud, Loyalty Cloud, and Service Cloud forms the basis for the introduction of Salesforce Life Sciences Cloud in 2026.
This platform combines data, processes, and communication channels in a central environment and connects teams from marketing, sales, customer service, and medical affairs. Automated campaigns, standardized consent structures, and a loyalty program now enable HCPs and patients to be addressed in a targeted and legally compliant manner.
valantic accompanied MEDICE throughout the entire transformation process – from strategy development and technical implementation to change management. Thanks to an iterative approach and close cooperation with the specialist departments, new functions are quickly validated and integrated.
Dominik Mergler
Director Customer Engagement, valantic
”Medice is taking exactly the right step here—boldly forward-looking and with a clear vision. The Life Sciences Cloud is the enabler for future AI use cases in pharmaceutical sales.“
Benefits
With the networked Salesforce platform, MEDICE is able to connect data, campaigns, and services across all channels. This not only strengthens internal collaboration, but also improves the quality and speed of communication with doctors and patients.
The planned introduction of Salesforce Life Sciences Cloud and Agentforce (Agentic AI) will further revolutionize the pharmaceutical sales force—through AI-powered assistance systems that significantly increase efficiency and the quality of consulting.
Matthias Krenz
Global Head of Customer Experience, MEDICE
”Salesforce Life Sciences Cloud opens up completely new possibilities for us to intelligently link processes, data, and customer relationships.“
Are you facing similar challenges?
Let's discuss how we can help!
Dominik Mergler
Director Business Development & Marketing
valantic