Media strategy & planning for the brand awareness campaign for karriere.at

valantic developed a two-phase digital campaign that first generated broad awareness and then intensified impact through targeted re-engagement. Building on an existing visual concept, target group-specific personas and adaptive creatives were implemented – for a campaign that not only stands out but truly delivers.

karriere.at relies on proven tracking best practices to enable data-protection-compliant, precise delivery across all channels. The result: maximum brand visibility with clearly measurable conversion power.

Creative, bold, relevant: The campaign assets are built on a visual storytelling concept with strong characters – from young talents to seasoned executives.

valantic ensured the rollout of the creatives across a broad media mix. They were placed on premium platforms such as ORF.at, YouTube Masthead and Connected TV – achieving maximum visibility in a high-quality environment. A perfect interplay of a powerful idea and data-driven distribution.

karriere.at GmbH is a digital company founded in Linz in 2004. With karriere.at, it operates one of Austria’s most successful online platforms for job searches and professional development, reaching up to 1.3 million visitors per month. Companies can publish job ads on karriere.at, position themselves as attractive employers, and access a talent database with over 150,000 resumes.

For over 10 years, karriere.at and valantic Austria have built a partnership founded on trust, reliability, and a shared commitment to quality and continuous development.

The campaign was implemented in close coordination – from strategic planning to ongoing optimization. Regular communication and short decision-making paths enabled a flexible, focused rollout. The outcome speaks for itself: a strong partnership with tangible impact.

Brand visibility only matters if it creates real, measurable impact. This is exactly what the karriere.at campaign focused on: brand image and KPIs. valantic managed the cross-channel rollout in a targeted, data-driven, and performance-oriented manner. The main objective was to introduce the new brand identity effectively – to the right people, at the right moment, via the right channels.

A look at the KPIs (May–June 2025) shows that the campaign was a complete success:

karriere.at and valantic are continuing their joint journey – with a clear focus on performance-driven campaigns, branding excellence, and cross-channel innovation. Other projects are already in the pipeline – building on proven concepts while consistently opening the door to new ideas.