A digital platform for lumber expertise and customer service

J. u. A. Frischeis relies on the powerful Pimcore Enterprise Edition. With the new PIM and CMS, a holistic DXP was created that maps smart digital processes along the entire customer journey. These are seamlessly connected and ensure a smooth flow of data through regular synchronization.

Together, they form the technological backbone for the high-performance website www.frischeis.at – including online shop, digital product management, internal administration, and numerous B2B and B2C features. A unique, end-to-end Pimcore solution that has been precisely specified, designed, and continuously further developed, optimized, and modernized over many years by valantic.

Fundamental platform solutions:

• Implementation of a Product Information Management System (PIM): Central, media-neutral management and distribution of all product data for every digital channel
• Design of a Content Management System (CMS) & online shop: Intuitive platform for a personalized and seamless user experience

Innovative features within the DXP:

• WebCut: digital cutting service for precise configuration and ordering
• Terrace designer: planning tool for simple design, visualization, and project preparation
• Glulam/structural timber configurator: Fast creation of parts lists and price inquiries for individual requirements

With its new digital features, J. u. A. Frischeis elevates the user experience (UX) to a new level. www.frischeis.at is not just a classic online shop but a holistic digital experience platform (DXP) that seamlessly integrates research, search, and purchasing. The new digital presence bundles all customer requirements in one platform and offers a solution that combines intuitive usability with maximum functionality.

In concrete terms: The DXP digitally maps Frischeis’ entire know-how and expertise – with targeted, short paths that guide users directly to the desired result. From product selection and planning to ordering and delivery, every step is intelligently connected and optimized.

For J. u. A. Frischeis and its customers, the DXP is a clear win-win::

• For customers, it enhances the digital experience, reduces friction points, and enables an effortless, seamless purchasing process.
• For the company, it ensures greater efficiency, optimized processes (e.g., parts list creation, planning, cutting, packaging, delivery), and strengthens digital service quality – with a direct impact on sales and customer loyalty.

For over 75 years, J. u. A. Frischeis has been standing for quality and innovation in the lumber industry. Founded in Stockerau in 1948, the company has evolved from a regional lumber wholesaler into an international player – with 71 locations worldwide and strong roots in the industry. J. u. A. Frischeis masterfully combines tradition with modernity, offers natural and durable materials, and is recognized as an expert in wood processing. Its broad product portfolio for living and building with wood underscores the company’s ability to unite timeless design with state-of-the-art standards.

Since 2012, J. u. A. Frischeis and valantic have been driving digital development together – from the initial introduction of Pimcore to major relaunches in 2016 and 2022, right through to the 2024 update.

The success formula: exceptionally close collaboration. J. u. A. Frischeis brought in-depth industry know-how and clear requirements, while valantic delivered customized solutions in design, web performance optimization (tracking & SEO), and development.

Every feature was precisely aligned with the needs of the lumber industry to boost efficiency and ensure an intuitive user experience – creating a digital foundation that sustainably secures future success.

J. u. A. Frischeis faced the task of digitally transforming an industry still largely shaped by analog processes. The goal of the collaboration was to optimize internal workflows via a central PIM system and to develop a CMS-based platform that offers both B2B and B2C customers intuitive, efficient usability.

But J. u. A. Frischeis went one step further: With a future-proof DXP, a solution was created that goes far beyond classic e-commerce functionalities. Configurators, digital services, or innovative commerce features: The DXP unites all components in one seamless digital experience and lifts sales to a new level.

In short: Processes were simplified, intelligently connected, and strategically aligned for the future – with impressive success.

J. u. A. Frischeis’ digital presence has become an indispensable sales channel – and a clear testament to the success of continuous development. It streamlines internal processes and sustainably strengthens customer loyalty. The new website delivers impressive figures (as of the end of 2024):

These results speak for themselves: Through targeted digitalization, J. u. A. Frischeis is securing a pioneering role in the traditionally “analog” lumber sector.

The close partnership between valantic and J. u. A. Frischeis shows how digital transformation can be implemented successfully. With a clear vision and pioneering technologies, J. u. A. Frischeis is setting new standards in the lumber industry and actively shaping its digital future.

The requirements defined by J. u. A. Frischeis led to a solution that goes far beyond standard processes. In collaboration with valantic, a forward-looking Digital Experience Platform (DXP) was created that supports both industry experts and laypeople with powerful, intuitive tools. A digital platform that turns customer wishes into reality in no time – efficient, user-centric, and future-proof.

valantic remains not only a reliable partner but also a true innovation driver, working with Frischeis to develop bold ideas and implement them consistently. A success story that proves how digitalization can be designed sustainably and with long-term impact.