Highlight
Successful together – our valantic Team.
Meet the people who bring passion and accountability to driving success at valantic.
Get to know us
Sawadee - AI driven content
97% growth in organic traffic in 2024 compared to 2022
Sawadee has been the specialist in group adventure travel for over 40 years. With a focus on sustainable, small-scale vacations, Sawadee offers unique experiences around the world. To improve SEO positions on key search terms and increase organic reach, valantic developed a sustainable SEO strategy.
The challenge
Sawadee wanted to increase online visibility and improve positions within search engines. The biggest challenge here was the limited amount of content and availability of technical resources, which made it difficult to grow organically. This made it crucial to find an efficient and scalable solution that would not only improve findability, but also ensure a long-term sustainable strategy.
The approach
valantic developed an integrated SEO strategy based on three pillars: technical SEO, content optimization and AI-driven content creation.
Technical SEO optimization and content strategy
To improve the website’s technical performance, rendering issues were addressed, the internal link structure was optimized and duplicate content issues were resolved.
In addition, correct hreflang tags, which help search engines determine for which language and region a page is intended, provided strong SEO growth in the Belgian market.
A content strategy was rolled out to reduce internal competition between pages. Finally, roundtrip pages and blog content were optimized according to Google’s guidelines for “helpful content,” with a specific focus on search behavior around the best travel time per destination.
AI-driven content creation
An important part of the strategy was the implementation of AI for content generation. Several search behavior analyses showed that users often search for local attractions, inspiration and practical tips.
Because producing content at scale was a challenge, valantic developed a custom-written Python script. This script automatically generates content via the OpenAI API:
- The team of experts at valantic create dynamic, SEO-driven prompts that meet Google’s strict guidelines, ensuring that users actually receive valuable and relevant content.
- The script then produces large-scale content of a quality comparable to that of experienced copywriters.
In addition, content about local attractions is particularly well suited for AI-driven production, as this information is generally stable and changes infrequently. This enabled us to efficiently create relevant content at scale while closely aligning with travelers’ search intent and information needs.
This approach allowed Sawadee to build a valuable content library in a short period of time, without relying on manual content creation
Joran de Ridder
Team Leader E-Commerce - Sawadee
”Working with valantic and specifically Daniel, has been smooth and inspiring from the beginning. His expertise and commitment have helped us successfully integrate AI tools into our SEO strategy. This has not only taken our content to the next level, but also our enthusiasm for using new tools in content creation. Together with valantic, we continue to build a future-proof and customer-centric online experience.“
The results
97% growth in organic traffic in 2024 compared to 2022
Exponential growth accelerated through AI-generated content powered by a custom Python script.
22.3% of all non-branded clicks in February 2025 came from AI-generated pages
The conclusion
The combination of technical SEO, a thoughtful content strategy and AI-driven content production helped Sawadee achieve significant organic and sustained growth. In addition, Sawadee’s website now complies with the latest SEO guidelines.
The innovative and scalable approach has not only improved SEO performance exponentially, but also provides an efficient content creation solution at scale that truly helps users move forward.
About Sawadee
Since 1983, Sawadee has been a leading specialist in group adventure travel. With a diverse portfolio of journeys to more than 250 destinations worldwide, Sawadee creates unforgettable travel experiences ranging from active hiking adventures and cultural discovery tours to unique expeditions.
Sustainability and personal attention are at the heart of every trip. Guided by experienced tour leaders and supported by flexible travel itineraries, Sawadee offers the perfect balance between the convenience and companionship of group travel and the freedom to explore independently.