EURORAD: Building a marketing and sales engine for rapid growth

As the bike leasing market reached a new level of maturity, eurorad’s competitive environment shifted from a strongly demand-driven market to a more contested growth market. Operating a B2B2C business model spanning employers, employees, and a nationwide dealer network, the company needed to learn to steer growth systematically — across both new customer acquisition and existing customer activation.
The central challenge for management and PE investor Bencis Capital Partners was to first establish strategic clarity on how marketing and sales should create measurable value contributions along the sales funnel and then translate that clarity into the organization without compromising eurorad’s existing operational strengths. Establishing this foundation was a prerequisite for securing and further developing the investment case in a structurally changed market environment.

valantic combined strategic analysis with operational responsibility throughout a 12-month-plus engagement, fielding a team of three. The starting point was a holistic assessment of the B2B2C sales funnel, including market segmentation, funnel logic, and the quantitative evaluation of growth levers across new customer acquisition and existing customer activation.

Building on this, valantic developed a clear target picture for marketing and sales — comprising prioritized growth initiatives, a KPI framework, and a revised organizational structure. In execution, valantic took direct responsibility for key initiatives and ensured sustainable anchoring by serving as interim Head of Marketing. This was complemented by support in building out the target organization through targeted hiring, CRM and SEO/performance marketing tooling deployment, and structured capability development of the internal teams.

The consistent focus throughout was on a scalable setup designed to generate impact beyond the mandate.

The results were operationally measurable and strategically relevant to the investment case. A growth potential exceeding 135% of then-current revenue was identified and translated into an actionable roadmap. Within the mandate, 12 concrete growth measures were implemented and 7 new lead channels established along the sales funnel — resulting in a doubling of generated leads and significantly improved controllability of both new customer acquisition and existing customer activation.

In parallel, valantic created full transparency over marketing and sales KPIs and established a reliable management logic for ongoing steering. eurorad now operates an independently viable, scalable commercial setup and is structurally equipped to realize further growth in a controlled and measurable manner.