Sustainable success with SEO, data protection-compliant tracking and efficient campaigns
Die Bayerische increases online sales through data-driven tracking optimization
Die Bayerische optimizes its digital marketing strategies through comprehensive consulting and implementation: search engine optimization, data protection-compliant tracking and efficient campaigns lead to increased online sales. The collaboration enables improved performance and sales success in a complex digital environment.
The challenge
Holistic optimization of the website, digital marketing channels and tracking to increase online sales of various insurance products.
Consulting approach
valantic took over the campaign planning and optimization for SEA, SMA & Affiliate, integrated first-party tracking with an individual dashboard and supported the strategic planning & generation of new website content.
Customer benefits and solution
We tear down outdated website structures and build search engine-optimized websites. We create budget-efficient and sales-driven online campaigns and provide accurate, data protection-compliant tracking.
About Die Bayerische
Bayerische is one of Germany’s leading insurers with a long tradition and a clear focus on innovative solutions. The company offers a comprehensive range of insurance products, from life and health insurance to modern digital offerings. With over 160 years of experience, Die Bayerische stands for stability, reliability and forward-looking services. The focus is always on the customer, who benefits from customized solutions and first-class service. Die Bayerische focuses on sustainability and digitalisation in order to meet current and future requirements. As a partner for private and business customers, it offers not only protection, but also support in all situations and helps to exploit opportunities and minimise risks. Bayerische combines tradition with innovation to guarantee its customers maximum security and flexibility.
Copyright: Die Bayerische
The challenge
Die Bayerische was faced with the complex challenge of optimising its digital marketing activities in order to significantly increase online sales. The existing strategy had to be revised to meet the rapidly changing demands of the market. A key aspect was to improve search engine optimisation (SEO) in order to increase the visibility and accessibility of the website for potential customers. At the same time, it was necessary to implement a data protection-compliant tracking system that would effectively analyse customer movements without violating legal regulations. In addition, the marketing campaigns needed to be extended to other insurance channels and made more efficient in order to be cost-effective and improve conversion rates. This multifactorial challenge called for a holistic and innovative solution that included both technological and strategic adjustments. The aim was to increase the performance of the digital channels and achieve sustainable sales success in an increasingly competitive environment.
Copyright: Die Bayerische
The implementation
In order to overcome the challenges faced by Die Bayerische, a comprehensive approach was developed that integrated several measures. The first step was to carry out a detailed analysis of the existing website performance and marketing measures. Based on this, targeted search engine optimisation (SEO) measures were implemented to improve visibility in search results and drive more qualified traffic to the website. At the same time, a data protection-compliant tracking system was implemented that makes it possible to precisely analyse user behaviour without violating applicable data protection regulations.
In addition, the marketing campaigns were revised and reorganised in order to achieve greater efficiency and targeting accuracy. The focus here was on optimising budget utilisation and creating target group-specific content that promotes stronger customer loyalty and better conversion rates. This holistic approach not only enabled Bayerische to make its digital marketing activities more effective, but also to achieve sustainable results and significantly increase its online sales.
The solution
The data protection-compliant tracking in conjunction with an individual dashboard enables precise insights into user behaviour so that Bayerische can continuously adapt and improve its marketing strategies. This leads to a more efficient use of budget resources and a higher conversion rate, as campaigns are tailored more specifically to the needs and interests of customers.
Overall, customers experience an optimised user experience, characterised by both faster access to information and relevant, engaging content. This improved interaction with the brand increases customer satisfaction and promotes lasting loyalty to Bayerische, enabling the company to further consolidate its market position.
Copyright: Die Bayerische
Your Contact
Eva Rinke
Unit Lead
valantic DXA