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Planning for sustainable cost reduction
Optimized demand planning for Marussia Beverages
Marussia Beverages was faced with the challenge of transforming decentralized planning processes into structured, transparent and efficient demand planning. The introduction of a group-wide “Sales & Operations Planning” (S&OP) process, a new sales planning tool and optimized batch sizes led to noticeable improvements. As a result, both significant savings and more efficient processes were achieved.
About the company
Marussia Beverages is an international producer and distributor of wine, sake and spirits with over 250 employees and a turnover of more than 220 million euros. Together with valantic, the company optimized its demand planning. By implementing a structured “Sales & Operations Planning” (S&OP) process with regional and global reference, significant increases in efficiency were achieved. In addition, potential savings in the high six-figure range were identified.
The project
The challenge
Marussia Beverages previously operated with decentralized planning processes in Germany, Austria, the UK and the Netherlands. A lack of responsibilities, uncoordinated interfaces between the subsidiaries and inefficient IT systems made consistent and transparent sales, production and warehouse planning difficult.
Consulting Approach
1. Introduction of a group-wide S&OP process and coordinated by a central demand planner:
- Monthly S&OP meetings at regional (operational focus) and global level (strategic focus)
- Transparency and “single point of information” through global consolidation of regional data
2. Development of regional sales and inventory strategies:
- Support through a sales planning tool
- Improvement of forecasting accuracy through the use of statistical methods
3. Implementation of inventory range management and stock as well as production reporting:
- Control of regional stock levels and ranges at SKU level through central Demand Planner
- Group-wide transparency of inventories and ranges and reduction of storage and logistics costs
4. Optimization of batch sizes:
- Demand-driven batch size planning to increase efficiency
- Avoiding the build-up of superfluous inventories with predictable demand
- Minimize capital requirements, inventories and storage costs by selectively reducing batch sizes
5. Introduction of a standardized contribution margin structure:
- Increasing profitability through product range adjustments
- Transparent group-wide invoicing
Solution and customer benefits
Marussia Beverages achieved significant efficiency gains through the introduction of structured demand planning. The central consolidation of regional data improved forecasting accuracy, optimized stock ranges and reduced storage and logistics costs.In addition, a standardized contribution margin scheme ensured greater transparency in the income statement and increased profitability.
Conclusion
The new planning system made the supply chain significantly more efficient, resulting in savings in the high six-figure range. Central management of sales and production, the use of modern forecasting methods and optimized batch sizes have created a solid foundation for sustainable and growth-oriented development.
Your Contact
Dr. Bernhard Höveler
Partner & Managing Director
valantic Supply Chain & Procurement Consulting