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A Process-Oriented and Data-Driven Approach to Gathering International Insights
Data-Driven A/B Testing in 4 Countries: +6.5% Revenue Growth
Harman International partnered with valantic to take its conversion optimization to the next level – internationally, scalable, and measurable. Through a process-oriented approach and data-driven A/B testing across four countries, Harman gained deep insights into customer behavior, cultural differences, and usability. The results speak for themselves: a 6.5% annual revenue increase and an impressive ROI of 1,069%.
The challenge
Harman was already active in conversion optimization but wanted to scale up and go deeper. The company sought more robust A/B testing to achieve a greater impact – and therefore needed a partner with proven expertise. Harman aimed to gain better insights into usability and customer behavior across multiple webshops in different countries. With A/B testing, the company wanted to understand not just what worked, but why certain elements succeeded or failed.
Our approach
A/B testing
Each A/B test was conducted in at least four webshops across different countries – taking cultural and linguistic differences fully into account.
Mapping Barriers and Opportunities
This approach enabled us to identify user behavior patterns, as well as country-specific barriers and opportunities.
Prioritizing A/B Tests
By combining these insights, we were able to better prioritize tests and substantiate hypotheses – ultimately achieving an even greater impact.
Our process-based approach is entirely data-driven. Drawing from multiple data sources – including Contentsquare, Google Analytics, on-site feedback, and usability research – we define priorities, develop hypotheses, run A/B tests, and analyze the outcomes.
Results
4 countries with active A/B tests
52% of unique A/B tests had a positive impact on conversion
1,069% return on investment
+6.5% annual revenue growth
About Harman International
Harman designs and develops connected products and solutions, including connected car systems, audio and visual products, and enterprise automation solutions for automakers, consumers, and businesses worldwide. Its leading brands include AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel.