The HVAC trade goes digital

In both the B2B and B2C sectors, the customer is king! To enable successful online mail orders in the B2B sector, tailored solutions are crucial. Leveraging Spryker as the foundation, the new B2B store for HVAC (heating, plumbing, and cooling) wholesaler COLONS exhibits a B2C-like design. Yet, its distinction lies in the diverse B2B functionalities it offers, setting it apart from other online stores.

Colons Handwerker

Who is COLONS?

COLONS, an HVAC wholesaler headquartered in Ahaus, located in the western Münsterland region, possesses an extensive inventory of over 44,000 stocked items and a catalog featuring more than 200,000 listed items. Leveraging a solid 70 years of industry experience in traditional specialist wholesale operations, COLONS is now poised for success in the digital realm.

Colons HVAC wholesaler

One for all. Everything at once. –

The HVAC trade on its journey into the digital age

Markus Bieletzki
Managing Director of COLONS GmbH & Co. KG

”We aim to proactively drive the transformations in the B2B HVAC industry and make a significant impact in the market with our store. valantic and Spryker are the ideal partners to position in the digital marketplace.“


The challenge

While online mail order has been steadily growing in the consumer sector for several years, it is still in its early stages in the B2B (business-to-business) sector. The HVAC industry, however, is witnessing significant influence from new sales channels. These alternative distribution models, including those targeting end consumers, bypass traditional retailers and wholesalers. With the increasing prominence of online purchases in the consumer realm, the significance of the online buying experience is also on the rise.
Consequently, customers in the B2B sector now expect comprehensive functionalities and a fast, uncomplicated procurement process. Addressing these needs, COLONS wanted to offer a new online store that provides maximum convenience and significant time savings for HVAC specialists when shopping.

Bild von einem Smartphone in einer Hand, wo die Colons B2B SHK Website geöffnet ist


A modern frontend powered by state-of-the-art technologies ensures a seamless and enjoyable shopping experience across all devices. Whether on-site at a construction site or in the office, customers can access the online store quickly and effortlessly.

Interface connection

The new COLONS eShop, based on Spryker, is designed for effortless integration into the existing system landscape. Through direct interfaces with systems like SAP and PIM, it can seamlessly integrate into COLONS’ current IT processes, eliminating redundant data and streamlining operations.

HVAC only

As a closed shop, COLONS requires specific B2B features that allow larger customers to maintain a clear overview of their purchasing processes.

The solution

Based on Spryker, a B2B store was created for COLONS, combining the design and structural elements of a B2C store with essential B2B functionalities. The account area of COLONS offers a wide range of features, including: role and rights management, order templates, individual budget limits, sales and order overviews, credit lines, and more. While these functionalities are available, they do not have to be used.

Similar to the B2C experience, COLONS provides a streamlined checkout process with multiple payment options. Customers can choose from various methods such as invoice, PayPal, credit card, or instant bank transfer. Notably, the COLONS checkout process is also characterized by its simplicity, enabling orders to be completed with just one click.

Ein Handwerker freut sich und hält die Faust angewinkelt nach oben

Features & benefits

valantic services

Design & UX conception

Conception & consulting concerning the system landscape

Technical implementation

Spryker Logo
Elasticsearch Logo
Vue.js Logo
php Logo
SAP Logo

We are Your Contacts

Portrait of Reto Rutz, Executive Director at valantic Customer Engagement and Commerce Switzerland

Reto Rutz

Partner & Managing Director

valantic Division Customer Experience

Daniel Franz

Daniel Franz

"Hallo" from Siegen

+49 271 233701 14

Portrait of Dietmar Rietsch, Executive Director at New Media Solutions GmbH, a valantic company

Dietmar Rietsch

Partner & Managing Director

valantic Division Customer Experience

Tell us what you have in mind.

Junge Frau präsentiert Projetkidee an einem White Board.
Zwei elements-Mitarbeiter*innen checken eine Auswahl an Influencer*innen und Content Creators.
Zwei valantic Austria Mitarbeiterinnen beim Auswerten einer CRO-Analyse.
Follow us

Follow us on our social media channels

  • Facebook
  • XING
  • YouTube
  • LinkedIn
  • Instagram
Drei Mitarbeiter der Full-Service-Agentur valantic Austria, die einen Erfolg zusammen feiern.