Mesago: Central Access for all – without Media Discontinuity

The successful result: An all-around view of the customer, thanks to the complete reinstallation and use of SAP CRM, SAP ERP, and SAP BW, and the additional connection of third-party applications. With the centralized CRM platform, Mesago’s crucial congress solution could be implemented and integrated into existing customer processes.

Mesago’s IT systems were integrated completely into the existing, complex IT environment of the parent company Messe Frankfurt. Now the employees can access customer-data, quotations, and orders the same way within both companies – without any discontinuity. The data is checked automatically, which means that doubles are avoided and the data quality continues to increase.

Mesago’s customers – visitors, congress participants, speakers, and exhibitors – have different requirements for a trade show. In order to be able to address these different groups correctly, we implemented SAP’s campaign management, for with this solution, Mesago can initiate and control marketing measures. This way, projects and steps are planned in goal-oriented fashion, higher return quotas are achieved and costs reduced.