The future of product data management at Burda

burda style - Optimization through Akeneo EE and ERP integration

Burda replaced Akeneo CE with Akeneo EE and integrated a new ERP system. With valantic’s support, central solutions for product and media data were implemented, shortening time-to-market and significantly increasing efficiency.

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Home page of burda style on a notebook. A woman is sitting on the couch, camera looking over her shoulder. The burda style website can be seen on the screen on her lap.

The challenge

The publisher Aenne Burda wanted to replace Akeneo CE with Akeneo EE and integrate a new ERP system. The data flow and inheritance logic were also to be optimized.

Consulting approach

valantic developed a new data model, integrated Amazon S3 technology and optimized the article data flow between design, PIM and ERP.

Customer benefits and solution

Central management and maintenance of product and media data, more efficient processes, shorter time-to-market and optimized interfaces.

About burda style

Being creative, designing, making something with your own hands – what is summarized under the term “crafting” is a global consumer trend. burda create! bundles Burda’s activities in this area, inspires women to be passionate about handicrafts and makes them proud of their projects.
The focus of the media and digital activities is Europe, where burda create! is expanding its market leadership across all media and platforms. Under the umbrella of burda create!, Verlag Aenne Burda (Munich and Offenburg) and Verlag Editions DIPA (Strasbourg) work closely together and continue to develop the business: Verlag Aenne Burda with the core brand burda style, whose products are available in 17 languages, and Verlag Editions DIPA for the international create! magazine and pattern distribution.
What they all have in common is an increasing focus on direct customer business and the expansion of international digital offerings.

Visit the burda style website
Magazine rack with numerous different cover editions of Burda magazines.

75 years of burda style

burda style is the creative magazine for everyone for whom fashion is an expression of individuality, personality and style. The first print edition was published in 1950 and burdastyle.de has been supporting creative sewing fans in the digital world since 2001, offering magazines and patterns as well as attractive club offers. Users can also find well-founded sewing aids as well as tips and tricks for sewing on burdastyle.de.

Woman in nostalgic style next to a car from the 1950s, with the Burda Moden building in the background.

The challenge in detail

The publishing house Aenne Burda GmbH & Co KG was faced with the task of replacing the existing Akeneo Community Edition (CE) with the more powerful Akeneo Enterprise Edition (EE). At the same time, the data model had to be optimized, particularly in the area of variants and inheritance, and a new ERP system had to be introduced. The parallel migration and integration required precise coordination to ensure a smooth transition and collaboration between the systems.
Other challenges included the onboarding of articles from the design system and the transfer of data to Magento and other marketplaces.

Burda focused on a clear approach and modern technologies

Advice on the inheritance structure

Development of a new inheritance model and a new article number logic for a seamless data flow between design, PIM and ERP.

Data flow

Optimization and coordination of the data flow sequence (Design → PIM → ERP) to ensure an efficient process.

Integration of Amazon S3

Improved asset communication with Magento through the use of Amazon S3 technology, which enables optimized management of distributed patterns (physical and digital).

Central focus on the key topics for Burda

Central PIM and MAM

The implementation of a central solution for product and media data.

System integration

Connection of the design system (source) and the ERP system (target system) to ensure a seamless connection between the platforms.

Special features of the project

Data model

Migration from a flat article structure to a three-level inheritance model, which was later optimized in the course of ERP integration.

Product variety

The product range extends from print magazines to patterns, which are delivered to the store both as physical products (printed pattern sheets) and as digital products (downloads) via the PIM.

Parallel projects

  • Consulting for Akeneo Magento Connector
  • Consulting for structuring sales channel-specific data maintenance in Akeneo

Thanks to the solutions implemented by valantic, Burda was able to realize several advantages

  1. 1

    Central management and maintenance of product and media data.

  2. 2

    Efficient data maintenance through optimized inheritance management.

  3. 3

    Standardization and harmonization of attributes, adapted to different countries and platforms.

  4. 4

    Shortened time-to-market for product data, both with Magento and Channable, for forwarding to various marketplaces.

Elena Duda
Director Digital, Hubert Burda Media

”The collaboration with valantic has been a complete success for us since the start of our PIM project. Right from the initial setup of the PIM system, the team impressed us with their high level of technical expertise, clear understanding of processes and solution-oriented approach. We particularly benefit from valantic's experience and commitment when it comes to fine-tuning and maintaining our processes - for example in the area of asset management as well as connecting and optimizing interfaces to other systems. With an article portfolio of over 35,000 articles and more than 200,000 assets on burdastyle.de, it is essential to rely on a partner who not only has technical expertise, but also a deep understanding of complex data structures. We greatly appreciate the trusting, professional cooperation with valantic and look forward to the next steps together!“

Are you looking for support with data optimization?

Let's talk and get started together:

A man with short brown hair and a mustache, wearing a light gray long-sleeve shirt, stands in a brightly lit hallway with white walls and open doorways.

Leon Huperz

Teamlead PIM Sales

valantic