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Next-level UX, internationalization, and pricing logic
Digital platform for personalized health products
Biogena stands for premium quality in micronutrients. With its new e-commerce platform powered by Pimcore, the company delivers a digital shopping experience that meets individual customer needs, handles complex pricing structures, and supports international expansion. Together with valantic, Biogena has created a powerful digital ecosystem that unites brand, product, and service in one seamless experience.
The challenge.
Tailored platform for diverse customer groups
Complex pricing structures, diverse target groups, and multiple markets: Biogena needed a platform that brings all this together intelligently.
Various requirements, one central solution.
Biogena set out to create a digital system tailored to the needs of different customer roles across international markets. Their existing tools had reached their limits, especially in terms of pricing logic, checkout flexibility, and personalization. The solution? A highly adaptable platform designed to support growth while handling complexity with ease.
Biogena
Biogena
Technological foundation with strategic foresight
The solution.
In close collaboration with Biogena, valantic developed the modular platform www.biogena.com, designed to seamlessly connect content, products, and user interactions. At its core is Pimcore, serving as the single source of truth – the central hub for all data, services, and personalized experiences. Through tailored requirements engineering and a carefully crafted UX strategy, a scalable system emerged that adapts to market specifics and delivers personalized user journeys from the very first click to the customer portal login.
Three checkouts, countless options
The highlight.
A standout feature: the integration of three distinct checkout processes, each tailored to specific customer groups. Combined with country-specific pricing logic and personalized user experiences, the platform offers a level of flexibility that standard solutions simply can’t match. A Digital Experience Platform (DXP) that transforms complexity into simplicity – smart, scalable, and user-centric.
Scientifically sound. Digitally scaled.
The client.
Based in Salzburg, Biogena is a leading expert in micronutrients, committed to the pure substance principle. The company is experiencing dynamic growth, driven by a focus on premium quality and forward-thinking digital innovation. The new platform is a key milestone in Biogena’s long-term digital strategy, making health and science more accessible in the online space.
Working together toward a digital solution
The collaboration.
The partnership with Biogena was defined by close collaboration, clear goals, and an agile, dynamic approach. As new requirements emerged throughout the project, they were addressed collaboratively and with a strong focus on solutions. With the successful go-live in 2024, Biogena made a bold digital statement: one that stands for agility, quality, and scalability.
Digital vision, clear strategy
The goal.
The objective was to create a scalable e-commerce platform that brings Biogena’s brand world to life in the digital space – user-focused, internationally adaptable, and conversion-driven. More than just an online shop, the result is a comprehensive digital health portal that seamlessly integrates content, services, and products into one holistic customer experience that is personalized, informative, and designed for long-term, sustainable growth.
Successful launch, strong performance
The results.
Just 60 days after go-live, Biogena recorded impressive results – clear evidence of the new platform’s impact and effectiveness.
- Optimized front-end performance with improved page load speed and higher page speed scores
- Significant rise in customer account registrations
- Notable increase in conversions and user engagement
The numbers speak for themselves: Biogena’s digital strategy is delivering – technically, content-wise, and economically.
Project highlights at a glance
Individual pricing structures
Country-specific, product-based, and customer group-defined pricing
Three checkout processes
Tailored checkout processes for B2C customers, healthcare professionals and B2B customers
Pimcore as the central data hub
Centralized orchestration of CMS, product information, and customer management
Personalized customer journey
Login-based content, recommendations, and tailored services
UX meets performance
Responsive design, fast page loads, and intuitive navigation
Get in touch with our experts now for a personal consultation!
