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A relaunch that benefits both customers and staff
A relaunch shaped by UX measures: Bayerische Zugspitzbahn Bergbahn AG
Garmisch-Partenkirchen-based Bayerische Zugspitzbahn Bergbahn AG manages an impressive 26 cable cars and lifts. They place great importance on faultless maintenance, state-of-the-art technology and the highest comfort. Their main goal: provide visitors with exceptional and unforgettable rides into the mountains.
The road to success: steps & measures
New digital splendor for Zugspitze
In 2021, the renowned company decided to take their online presence to a new level, roping in the experienced agency valantic. The results are truly impressive: Thanks to a comprehensive website facelift, the Zugspitze now shines in new splendor as an Alpine online destination.
valantic handled the technical setup, ensuring a fast, seamless user experience through targeted performance optimizations. The agency also created an innovative content and navigation concept, along with first-class, high-performance content.
Bayerische Zugspitzbahn Bergbahn AG
Bayerische Zugspitzbahn Bergbahn AG
Here’s an overview of all provided services
- performance optimization (e.g. page speed)
- optimized system for entering and managing data
- improved UX and user journey
- innovative content and navigation concept
- SEO-optimized copy in German & English
Optimized UX as the top priority
For the Zugspitze project, it was clear that user experience was a top priority – for guests as well as for employees. The new responsive easy-edit mode facilitates data management and fosters seamless corporate procedures. On site as well as online, guest information systems provide bespoke content – a successful combination of inspiration and information. Features such as webcams, a news ticker, an e-ticket shop and an information portal tailored to the hosts of the region strengthened the website’s position as a go-to location for top-class Alpine experiences. A separate MICE area offers additional services for business travelers.
Implemented highlights
- news ticker with the latest information
- guest information system with facts about the resort
- responsive easy-edit mode for entering and managing data
- convenient online purchase of vouchers and tickets
Inspiring content
Of course, the optimized, technical structure also needed to be filled with top-class, high-performance content. punkt & komma was responsible for this part of the project, developing a thought-out navigation concept with lots of new content.
The website provides comprehensive inspiration on the mountain worlds of Zugspitze, Garmisch-Classic and Panoramaberg Wank. Users can find in-depth information on various topics, ranging from restaurants and incentives, seminars and events (including a separate MICE area) to lifts and cable cars (including tickets), directions, weather, webcams and more. The focus is always on the guests and their needs. A news ticker keeps users up to date on the latest information. Plus, a comprehensive guest information system with info screens supports guests on site.
What are the next steps?
Bayerische Zugspitzbahn Bergbahn AG continues to rely on expertise of valantic: In an ongoing process, the performance and usability of the portal, as well as the backend Easy-Edit-Mode (EEM), are being optimized, allowing live data to be modified in real time. This ensures the Zugspitze’s online presence is perfectly positioned, delivering maximum performance and an outstanding UX for both internal and external users!
Do you like the project?
Take a look at our other projects or contact our experts directly for a personal consultation!
