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Managing over 24,000 items more efficiently – BabyOne relies on digital product data management.
BabyOne relies on Akeneo PIM and valantic
The implementation of Akeneo as the central PIM solution at BabyOne was a decisive step toward optimizing the maintenance and management of product data for the extensive range of over 24,000 items in the long term. Prior to this change, data management was characterized by time-consuming, manual processes that took place in different systems and were organized using Excel lists. This approach led to low transparency and considerable administrative effort. With the introduction of automated data processes through SDM connections and an API-first strategy, it was possible to drastically simplify processes and significantly increase efficiency.
Challenge
Multiple manual data maintenance of product data in different systems and only in the saleable item (SKU). Organization of priorities based on an Excel list.
Consulting approach
Akeneo is used as the central data management system. Its ease of use, SDM (supplier connection), and API-first orientation were particularly convincing.
Customer benefits and solution
Central storage and maintenance of product and media data, as well as enrichment through rule-based automation. The system’s good UX and data maintenance with inheritance.
About BabyOne
BabyOne is the largest chain of specialty stores for baby and toddler products in the German-speaking region (DACH region) and has been successfully active on the market for over 35 years. With a modern omnichannel approach, the company combines brick-and-mortar retail with a powerful online store and currently operates 28 company-owned stores and 76 franchise stores in Germany, Austria, and Switzerland.
The product range includes both own brands and third-party brands. Particularly noteworthy are the own brands LITTLE ONE and the newly founded label ELSA & EMIL, which focuses on sustainable and design-oriented products.
As a reliable partner for expectant and young families, the retail chain focuses on personal advice, digital services, and local proximity, both online and on-site.
The Challenge
The project, which ran for twelve months, covered an impressive 189 product families. The goal was to establish central management structures that would enable clear organization and structuring of the diverse product range. Akeneo’s user-friendly UX significantly improved product data quality and made management much easier. The SDM enabled structured connection with suppliers. The API-first approach facilitated the integration of additional systems.
With more than 35 years of experience in the baby and toddler products sector, BabyOne was ideally positioned to benefit from the structured digitization of its processes.
Goal
Centralized management and maintenance of product data to reduce manual effort and improve data quality.
Project duration and scope
1-year project duration, 189 product families, 24,390 items.
Customer benefits
Significant reduction in manual data maintenance, structured processes, easy scalability, and improved data quality.
Technologies used
Akeneo PIM, SDM, API-first approach, Lobster, event platform.
Solution and Client Benefits
The main advantages of the new solution are optimized workflows that significantly reduce manual maintenance, ensure easy scalability, and sustainably improve data quality. The use of modern technologies such as Akeneo PIM, Lobster, SDM, and an event platform enabled the seamless integration of the new automated processes into BabyOne’s existing structures.
By introducing this innovative solution, BabyOne has not only minimized the effort required for product data maintenance, but also created a transparent and flexible platform that allows them to respond quickly to market demands. The automated processes ensure increased efficiency and provide an ideal basis for future scaling without compromising the quality or consistency of product data.
