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Future viability through data centralization
Akeneo: Central data at SETEX as a milestone for greater market presence
SETEX relies on Akeneo PIM to centralize product data, optimize processes, and drive digital transformation. With valantic as a partner, the company builds a future-ready data foundation for automated syndication, sustainable growth, and increased presence in digital sales channels.
Challenges
SETEX needed a solution to manage product information and assets centrally in order to continue growing, as the market and potential customers demanded electronic catalogs and high-quality product data for further collaboration.
Consulting approach
After analyzing the requirements and identifying the biggest pain points and benefits, we worked with valantic to determine the right PIM system and implementation strategy for SETEX.
Customer benefits and solution
With Akeneo as a particularly user-friendly PIM system, the platform for central data management and the prompt and high-quality delivery of product data required by the market was introduced at SETEX.
The company
SETEX-Textil GmbH
SETEX-Textil GmbH has been one of the leading textile manufacturers in Europe since it was founded in 1990. As a textile manufacturer, SETEX unites the entire textile value chain under one roof – from weaving to dry and wet finishing to the manufacture of its own fabrics. And we do this entirely in Germany – for maximum transparency, quality and security of supply.
The diverse product range includes technical textiles, flame-retardant event textiles for trade fairs and major events, medical textiles and home textiles such as mattress protectors and bed linen for the private and contract sectors. The majority of the products meet the high standards of the Global Organic Textile Standard (GOTS) or the Global Recycled Standard (GRS). SETEX thus guarantees sustainable and fair production and makes an active contribution to a resource-conserving textile industry. The OEKO-TEX® certified production facilities stand for the highest environmental and social standards. SETEX stands for quality, innovation and sustainable production.
Digital transformation at SETEX
SETEX is systematically driving forward its digital transformation in order to make processes more efficient, strengthen customer relationships and enable new business models. The company is making targeted investments in modern IT infrastructures, automated production systems and smart data usage along the entire value chain. By integrating a Product Information Management (PIM) system, SETEX continuously creates a central database for sales, marketing and development, e.g. in e-commerce, in catalogs or in customer communication. SETEX also relies on agile methods and digital tools for greater transparency, flexibility and innovative strength in internal collaboration.
Martin Wendring
Head of Marketing and Project Coordinator, SETEX GmbH
”At SETEX, digitalization is not an end in itself, but a central building block for sustainable growth and lasting customer satisfaction - in particular through the development of a central Product Information Management (PIM) system that makes our product data available across all channels and forms the basis for modern, customer-oriented communication.“
The challenges
At the start of the project, SETEX had product data and assets in several formats and in different storage locations. Due to the decentralized data, supplying customers and sales portals proved to be very time-consuming and urgently needed to be optimized in order to open up additional markets, including international markets.
For the OEKO-TEX® certificate, which is important for SETEX, data had to be transferred manually to the portal, which meant a great deal of personnel work.
The various business areas sometimes followed different processes, which needed to be standardized or combined to improve synergies.
Consulting approach
In the consulting and selection process for a PIM system supported by valantic, Akeneo with its intuitive structure proved to be the optimal system for SETEX. The project approach was jointly defined in the scope workshop. The creation of an initial data basis turned out to be the central issue. The product data first had to be compiled, cleansed and consolidated from Excel lists and PDF files in order to be able to guarantee high data quality in the future. Redundancies were removed and clear quality criteria were created for the product data. After the initial import of the data, the products were continuously enriched with central information. Inheritance logic and sophisticated data modeling as well as data quality rules and the definition of mandatory attributes in the Akeneo PIM system supported the data maintainers in this task. The maintenance process was further supported with the help of views and filters so that the data maintainers could find quick and user-friendly access to the new system. During the necessary system and process introduction valantic also advises the PIM team at SETEX on change management within the company. Using connection types such as the assignment of assets or cross-selling, important foundations were created for the transfer of data to customers and platforms. Workflows improved collaboration in all processes, even across departments. A central step has been taken to connect channels such as the OEKO-TEX® portal and electronic catalogs. The connections and outputs are now being implemented in follow-up projects together with valantic. The digitalization and data optimization thus sustainably strengthens SETEX’s presence in the market.
Solutions
- Selection of the optimal PIM system for SETEX – Akeneo enables user-friendly and intuitive maintenance of product data
- Creation of a single source of truth – consolidation of all product data in one system
- Establishing connections – a clear structure between products and assets enables high-quality product presentations and sales options such as cross-selling and upselling
- Definition of data quality standards – mandatory attributes, data quality rules and inheritance logic simplify correct data maintenance
- Central database for all business areas – the PIM system has created a clear and easily accessible source of information for all employees
- Future-proof – with the introduction of the PIM system, customers, marketplaces and retailers can be supplied automatically and flexibly in the future
- Reduced manual effort – data exports and connections, e.g. to the OEKO-TEX® portal, reduce time-consuming manual work and leave room for value-adding activities
