System relaunch with foresight for bösch

valantic kicked off the project in 2022 with an intensive workshop phase together with Bösch employees and key users. Based on these insights, a central platform was built that brings together content, processes, and user groups – modernized, structured, and expanded.

Previously separate systems were technically merged and strategically embedded into a central platform logic. Existing user accounts, including permissions, were retained, while a clear redirect logic eased the transition. The system was enhanced with a shared product overview for B2B and B2C, a flexible CMS, and a central cockpit for employees and customers.

The project was technically implemented with Pimcore 11, including new templating, complete code refactoring, and clean tenant separation. The result: a robust solution that runs reliably, can be flexibly extended, continues existing processes, and remains sustainable in the long term.

The new system is more than a relaunch – it is a milestone in Bösch’s digital evolution:

• One platform for B2B and B2C with role-based access and central control
• optimized product structure with targeted presentation for all audiences
• customized cockpit for employees and customers
• offline data finder with automatic synchronization – even without a connection
• seamless migration of existing user accounts and content
• tight integration with existing business processes

What makes this project special: A custom-developed platform that brings together a wide range of user requirements, maps processes seamlessly, and sets new standards in digital commerce.

Walter Bösch is an Austrian quality provider of heating, air conditioning, and ventilation technology as well as building automation. With around 750 employees and a revenue of more than €130 million, Bösch stands for well-designed systems, tailored solutions, and strong service – both in the B2B and B2C sector.

🔗www.boesch.at

The entire collaboration was defined by close alignment with Bösch – driven by clear responsibilities, open communication, and focused execution. After the design phase began in 2023, the existing system was taken to the next technical level, rethought from a UX perspective, and functionally expanded. Product data management and Web2Print delivery were implemented on schedule as core project components, while key users were trained in a targeted manner and integrated into the new system in parallel.

The objective was to build a central platform that brings together existing commerce and content processes – clearly structured, easy to maintain, and flexibly expandable. valantic Austria designed a scalable solution with clear role and permission management and a user-oriented interface. The result is a digital foundation that reliably supports product communication, ordering processes, and system extensions, while also creating room for scalability.

At the core was Bösch’s digital future readiness – with strong growth potential and a clear connection to existing strengths and customer relationships.

Not an off-the-shelf replatforming, but a tailored solution with sustainable impact:

• significant UX improvements
• 100 % system adoption by customers and employees
• an architecture ready for future business models
• a scalable and flexible platform