Pharma Marketing

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Customer Experience November 24, 2025

Measuring what matters: setting the right KPIs in pharma marketing

Accurate and near real-time marketing data are essential for impactful pharma marketing. This article explores how reliable, timely data builds trust, drives smarter decisions, and enables marketers to monitor campaigns, address compliance risks, and create personalized experiences. Learn why data accuracy and speed are the foundation of success in the pharma industry.

A woman with x-factor stands presenting data on a tablet to colleagues in a meeting room; charts and graphs are displayed on a large screen.

Customer Experience November 10, 2025

Why Accurate and Near Real-Time Marketing Data Matters in Pharma

Accurate and near real-time marketing data are essential for impactful pharma marketing. This article explores how reliable, timely data builds trust, drives smarter decisions, and enables marketers to monitor campaigns, address compliance risks, and create personalized experiences. Learn why data accuracy and speed are the foundation of success in the pharma industry.

Three people are sitting at a table working on a project.

Customer Experience October 29, 2025

Why a single source of truth for performance data is essential in pharma marketing

In pharma marketing, fragmented data slows decision-making, complicates compliance, and hinders collaboration. A single source of truth solves these challenges by unifying performance data across platforms into a reliable, compliant, and efficient environment. This empowers marketers to act faster, improve campaigns, and build trust with HCPs and patients.

Ein Zahnarzt mit Handschuhen spricht mit einem Patienten, der in einer hellen Zahnklinik auf einem Behandlungsstuhl sitzt.

Customer Experience October 21, 2025

Why fragmented marketing data is hindering growth for pharma companies

Fragmented marketing data is a major challenge for pharma companies, slowing decision-making, hindering engagement, and complicating compliance with industry regulations like GDPR. By adopting an integrated approach, such as a MarTech Insights Dashboard, pharma marketers can unify data, gain real-time insights, improve campaigns, and build stronger trust with HCPs and patients.