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CRM Roundtable

Several people are sitting in a circle of chairs at the CRM roundtable in a bright, minimalist room and talking.

Customer Experience November 13, 2025

From situationships to real relationships: insights from the CRM Roundtable in Oelde

On October 23, 2025, around 20 CRM experts, marketers, and CX professionals from the OWL region gathered at the Simplicity headquarters in Oelde for the CRM Roundtable hosted by valantic, Simplicity, and Bloomreach. Our goal: to rethink the “R” in CRM – shifting from casual “situationships” to strong, lasting relationships.

From situationships to real relationships: insights from the CRM Roundtable in Oelde