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Content-Management

Three people are standing at a glass table with laptops in a modern office. In the background is a whiteboard and an industrial hall visible through glass. AI generated

Content-Management August 27, 2026

Interview: How manufacturing stays digitally visible and AI-relevant

In the manufacturing sector, purchasing decisions are increasingly being made before the sales team is even involved. Designers, planners, maintenance technicians, and buyers conduct online research—and are increasingly receiving AI-generated responses. How can marketing teams at manufacturing companies ensure digital visibility and AI relevance? Answers and recommendations from the Manufacturing Practice.

Interview: How manufacturing stays digitally visible and AI-relevant
Smiling business woman working on laptop at a warehouse. Businesswoman with a laptop working at a distribution warehouse.

Content-Management September 17, 2024

Enhancing Content Creation with a Content Marketing Platform Like Optimizely

Efficient content creation with a content marketing platform like Optimizely. We present the solutions and discuss the possibilities for the system.

Enhancing Content Creation with a Content Marketing Platform Like Optimizely