Don Santrac

“It’s not just about the technology and innovation we offer as a company. It is about the impact on our customers, employees, and business. We translate technology solutions into business value and take our team on a journey of ongoing discovery for a better tomorrow! Passion, smarts, and dedication are always welcomed at AIOPSGROUP.” Don Santrac, an advocate for leveraging technology to achieve tangible business outcomes, emphasizes that technology is merely a realization of customers’ business goals and plans. The ultimate focus lies in delivering true business results.

With over 20 years of experience in eCommerce, he founded AIOPSGROUP, a full-service eCommerce agency, in 2019. Headquartered in Sofia, Bulgaria, the company brings together a team of over 150 experts specializing in consulting, optimization, development, CX monitoring, and support. Their collective expertise is dedicated to crafting customized solutions for clients in the luxury, athletics, retail, and home goods e-commerce sectors.

As a Partner and Managing Director, he assumes a pivotal role within the organization, spearheading its growth endeavors with great enthusiasm. With a wealth of experience and expertise in his arsenal, he actively contributes to shaping and realizing the organization’s long-term vision and strategic objectives. Collaborating closely with fellow leaders, he plays a crucial part in the development and implementation of strategic plans that drive the achievement of goals and overall success. Additionally, he prioritizes fostering alignment and collaboration across all levels of the organization, ensuring seamless teamwork toward shared objectives.

Don launched his career in digital services and e-commerce solutions at Acquity Group (Accenture Interactive) in Chicago, Illinois after obtaining his e-commerce degree in the US. Outside of work, he finds solace in sports and physical activities, particularly football, skiing, deep-sea fishing, sailing, and diving, which contribute to his balanced work-life equation.