A young woman shopping at a supermarket with a shopping cart scans the products on the shelf with her smartphone

E-Business July 16, 2026

From Segments to Individual 1:1 Relevance: What Hyperpersonalization Means in Retail

Personalization is high on the retail industry’s agenda, but so far, it has been viewed primarily as a technical capability. AI is currently changing both expectations for personalized experiences and the technical means of delivering true one-to-one relevance. That is what hyperpersonalization ultimately comes down to: personality and context that build trust, credibility, and loyalty.

Philipp Hoberg, Speaker at K5 Meetup 2025 in Frankfurt

E-Business February 24, 2026

From cost efficiency to measurable profitability in e-commerce

When will online business (finally) start making money? The basis for this is undoubtedly a cost-efficient shop system with an attractive total cost of ownership (TCO). However, this alone is no guarantee of increasing sales and profits. Our expert knows where many companies fail and explains the real levers for profitable e-commerce.

Eine Frau sitzt auf einem Sofa, benutzt einen Laptop und hält ein Smartphone in der Hand, um nahtlos Aufgaben des Product Experience Management zu erledigen. Im Hintergrund ist ein Bücherregal zu sehen.

E-Business September 3, 2025

Product Experience Management (PXM): The decisive factor in inspiring customers

Product Experience Management (PXM) goes beyond mere data management. It transforms product data into emotional customer experiences—across all channels. From centralized data integration to hyper-personalization, learn how PXM helps companies optimize processes and delight customers.