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B2B Marketplace

In this blog category, you’ll discover all the latest news and trends related to B2B marketplaces.

A young woman shopping at a supermarket with a shopping cart scans the products on the shelf with her smartphone

B2B Marketplace July 16, 2026

From Segments to Individual 1:1 Relevance: What Hyperpersonalization Means in Retail

Personalization is high on the retail industry’s agenda, but so far, it has been viewed primarily as a technical capability. AI is currently changing both expectations for personalized experiences and the technical means of delivering true one-to-one relevance. That is what hyperpersonalization ultimately comes down to: personality and context that build trust, credibility, and loyalty.

From Segments to Individual 1:1 Relevance: What Hyperpersonalization Means in Retail