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SAP Commerce Cloud
The customer journey is the linchpin of an e-commerce strategy and should incorporate every touchpoint regardless of the channel. SAP Commerce Cloud is a commerce solution that supports customers across all touchpoints and creates goal-oriented, relevant, exciting experiences.
The e-commerce solution SAP Commerce Cloud connects all digital and physical customer touchpoints on a single, reliable digital platform – including online, mobile, point-of-sale, call center, social media, and print – and enables extraordinary, seamless customer experiences. SAP Commerce Cloud fulfills the requirements of B2B, B2C, and B2B2C equally and helps companies succeed in today’s digital economy.
SAP Commerce Cloud is a flexible, scalable e-commerce solution that is part of SAP’s customer experience solutions software portfolio (formerly SAP C/4HANA).
SAP Commerce Cloud and the challenges in e-commerce
Anyone who wants to succeed in digital business has to face many challenges. SAP Commerce Cloud helps companies of all sizes and in all industries with the digital transformation.
- Convenience is king – customers expect shopping to be simple. This applies for B2C as well as for B2B.
- The number of channels and devices is exploding. Customers select the channels and switch back and forth.
- Mobile first. Many e-commerce concepts were developed for the desktop, but anyone who doesn’t have a mobile strategy today will be left behind.
- Agility is required to keep pace with quick developments.
- AI supports the customer experience and should be used to optimize customer experiences.
- Customer experience is the new competitive advantage and the true measure of success.
Here's how companies can profit from SAP Commerce Cloud
Omni-channel commerce: a shopping experience that is consistent across channels
SAP Commerce Cloud connects online and offline business. Content is created so that it is optimized for all end user devices and channels – regardless of whether the user has a smartphone, tablet or a desktop PC. The omni-channel processes also support delivery and return processes. The customer-oriented approach to channel integration makes it possible to create customer experiences that earn customers’ loyalty and increase sales too.
Personalization & real time
Personalization contributes to increasing the average order value by ensuring that content is custom-tailored for the shopper. Customers can be segmented and rules created in order to provide relevant products, recommendations, and advertising campaigns. Top-sellers and niche products can be advertised based on customer preferences and shopping behavior evaluated in real time for true one-to-one marketing.
One commerce platform – endless possibilities
SAP Commerce Cloud is a complete solution that is suitable for B2B and B2C and fulfills industry-specific requirements. Users profit from numerous commerce functions on a digital platform: From purchasing to delivery, order management, availability check, and even returns handling – SAP Commerce Cloud can help with webshop, product content management (PCM/PIM), web content management, product configurator, AI, and chatbots. The architecture offers maximum flexibility for add-ons and adjustments and facilitates quick innovation.
End-to-end integration
SAP Commerce Cloud is an end-to-end commerce solution that connects all processes, from front office to back office and from purchase initiation to processing in the webshop to delivery to the customer. The customer experience is seamless thanks to easy integration into SAP S/4HANA, SAP ERP, and other SAP customer experience solutions (SAP Sales Cloud, Service Cloud, Marketing Cloud, and Customer Data Cloud).
Here's how customers can profit from SAP Commerce Cloud
Direct customer contact
Customers expect simplicity, direct contact, and individualized offers when shopping. This applies for B2B as well as for B2C. SAP Commerce Cloud satisfies these requirements. Customers can be contacted directly and receive custom-tailored, highly personalized real-time experiences on all channels.
Consistent customer experience
The number of devices and operating systems used keeps increasing and presents operators of online shops/webshops with new challenges: There has to be a uniform appearance with a user-friendly design across all devices for the customer experience. With integration and easy user interfaces, SAP Commerce Cloud provides omni-channel commerce.
Optimal service
Customers expect quick reactions to inquiries and complaints. The people in charge always have to keep an eye on relevant customer data. SAP Commerce Cloud can help here with customer self-services.
Did you already know...?
- Omni-channel makes customer experiences seamless and personalized for customers. Here’s an example: A customer visits a website and sends the integrated chatbot messages about a problem. The same customer then decides to contact the call center. When the customer changes from one channel to another, he expects that he won’t even have to explain what he needs – that’s customer experience!
- 70% of customers say that “integrated processes are very important for making a sale (e.g. seamless transfers between departments and channels and context-related information based on earlier interactions).” In addition, more than 80% of customers are prepared to give a company relevant personal information in order to improve the connection between their online and personal experiences.
- Someone who is seeking help should get it as quickly as possible. Customers expect the company to provide them support and advice whenever they need it. If this customer service is not provided, consumers will walk away.
Discover the possibilities of the SAP Commerce Cloud
Offering customers the perfect shopping experience is a challenge – especially in view of the higher expectations of speed, simplicity, personalisation and reliability. The SAP Commerce Cloud supports companies with all these challenges.
valantic as a SAP Commerce Cloud specialist Important features & success stories
If you opt for the SAP Commerce Cloud – then you should do so together with valantic! We are a long-standing SAP Gold Partner, so you can be sure of efficient project implementation. Do you want to optimize the customer experience and order management of your business?
At valantic, we know this solution inside and out – and we are happy to work with you to create exceptional and seamless customer experiences. Our colleague and SAP expert Maximilian John has taken a closer look at the SAP Commerce Cloud. Max has been working with the SAP Commerce Cloud for many years and knows all its strengths and weaknesses. He also answers the question of why the SAP Commerce Cloud is the ideal framework for a customer portal in the B2B sector.
SAP Commerce Cloud: Our reference projects
Discover more successful projects with the SAP Commerce Cloud – you can find all the details in our complete reference overview.
Case Study
Vileda Relies on a Central Digital Platform for B2B and B2C with the SAP Commerce Cloud
A central digital platform with uniform customer experience for B2B and B2C customers across all locations and brands worldwide – that was the big challenge for Vileda, a brand of Freudenberg Home and Cleaning Solutions GmbH.
Vileda Relies on a Central Digital Platform for B2B and B2C with the SAP Commerce Cloud
Case Study
Wacker Chemie AG relies on SAP Commerce Cloud
For WACKER, it is crucial to focus on its customers and optimize all contact points at all times. Therefore, this German chemical company moves from a shop that works to a platform that users love. To realize this vision, the existing system environment mustbecome a modern digital experience. But how can this transformation succeed? Thanks to efficient cooperation with valantic and using the basis of SAP Commerce Cloud.
Wacker Chemie AG relies on SAP Commerce Cloud
Case Study
HGC’s fully integrated B2B rental platform – built in 4 months
In an era where digitalization takes center stage, HG Commerciale (HGC) – in collaboration with valantic – has set new standards. Their vision was clear: to create an innovative rental platform that caters to HGC’s rental service requirements and customer needs. Together with valantic, they have developed a platform that is not only robust and efficient but also lays the foundation for future expansion.
HGC’s fully integrated B2B rental platform – built in 4 monthsReady for the next level of customer experience?
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