The future of CMS is bright – and headless!


Omnichannel publishing and digital commerce with Storyblok

To execute complex content commerce projects successfully, you need a flexible and dependable solution for managing your content. That’s where a headless content management system like Storyblok comes in!

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What exactly is Storyblok?

Storyblok is a remote-first company founded in Linz in 2017. The advantage of them being based in Austria: All data is stored on servers in the EU, ensuring GDPR compliance. As a headless CMS, Storyblok is an excellent solution for those who want to quickly deploy their content without sacrificing performance. It seamlessly integrates with all frontend frameworks and is ideal for blogs or small business websites. However, it’s also capable of handling larger projects.

There are no limits to the integration with store systems and e-commerce platforms. In keeping with a “best-of-breed” approach, Storyblok lets you combine the solutions that best suit your needs!

Storyblok is now recognized as a global player in the CMS market. It has received positive reviews from prestigious software review platforms such as G2 and market research firm Forrester. Well-known companies such as Adidas, Calida, Decathlon, Netflix, Tesla, and many others have chosen Storyblok as their content management solution. Excellent news for you: valantic will be happy to provide you with expert advice on how to successfully implement your next content commerce project using Storyblok!

How does Storyblok work?

Storyblok delivers data via an API to any of your desired frontends – website, app or mobile device. The content structure is organized based on pages and folders, making it easy to manage content in the backend in a way that mirrors the website structure. This means that content managers and editors can work in a familiar editing environment without having to learn a new system.

When it comes to the features, Storyblok offers everything you would expect from a traditional CMS – from role and rights management to version control, support for multiple clients and languages, and more. Additionally, Storyblok includes its own asset management and image editing tools. The headless Storyblok CMS is provided as a software-as-a-service solution, meaning: You don’t have to worry about hosting, maintenance, or updates – those are all taken care of by the provider.

Storyblok’s strengths

Some of the key features of Storyblok include:

  • Page-based design and URL structure: allows content creators to quickly find and edit content.
  • Direct editing in the preview: Content elements can be edited directly in the backend preview, with changes visible immediately.
  • Flexible extensibility: high level of customizability thanks to Storyblok plugins or custom plugins.
  • Unlimited languages and regions: for perfectly localized content.
  • A/B testing: facilitates optimal user experience.


  • Personalization: Depending on the target group, different content can be displayed on the same page.
  • Fast loading times: thanks to intelligent caching and a global Content Delivery Network (CDN).
  • Definable workflows and comment function: Features such as the role concept facilitate collaboration in the content team – for instance, during the approval process before publishing.
  • Digital asset management: All media content is taggable, searchable and editable in one central location.
  • From first draft to live in just a few seconds: fast publishing guaranteed thanks to reusable blocks and components.

Content managers

… can use Storyblok to manage content without any programming knowledge. The visual and intuitive editor allows for immediate review of changes without having to hit publish. They can easily check if text-image combinations are working as intended on different breakpoints. In addition, content performance and user activity can be monitored in real-time using clear dashboards.


… can use Storyblok with any tech stack or store system of their choice, providing them with the flexibility they need. For more complex requirements, they can create their own custom plugins or extensions. In addition, Storyblok also offers a variety of extensions in its own app store.

Content creators & editors

… can focus on creating content without having to worry about the format it will be displayed in. Storyblok enables editors to create multi-functional content that can be used across various platforms including websites, stores, apps, and even devices such as Smart Watches. Once templates are created for different content types, they can be used over and over again. Even content creators who are not very tech-savvy can easily navigate the user interface, thanks to Storyblok’s intuitive design.

With Storyblok, nothing stands in the way of Composable Commerce!

As customer needs continue to evolve, businesses need to be able to adapt quickly. By using Storyblok as a headless CMS, e-commerce companies have the flexibility to choose the store technology that best suits their needs, allowing them to keep up with changing customer demands.

Storyblok works smoothly with a variety of e-commerce technologies – for instance:

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Get first-rate advice from our experienced CX experts!

Do you want to take your CMS to the next (headless) level?

Just give us a call!

Philipp Hoberg

Philipp Hoberg

"Guten Tag" from Langenfeld

+49 2173 849889 0

Reto Rutz - Lead Consultant

Reto Rutz

“Grüezi” from St. Gallen

+41 71 313 55 70

Dietmar Rietsch

Dietmar Rietsch

"Servus" from Salzburg

+43 662 876 606 199

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