Today, no business can be successful without exceptional customer experiences. Our Customer Experience blog category is all about customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, as well as design and UX development.
Customer Experience October 17, 2024
Technology in the Pharma: an enabler for Customer Excellence
Technology is paving the way for customer excellence in the pharma industry. This article sheds light on how modern tools and data integration lead to an improved customer approach and enable a 360° customer view.
Technology in the Pharma: an enabler for Customer Excellence
Customer Experience October 15, 2024
Omnichannel in pharma: a 360-Degree customer View
Unlocking personalized care, omnichannel in pharma provides a seamless, data-driven approach to customer engagement, improving outcomes.
Omnichannel in pharma: a 360-Degree customer View
Customer Experience October 3, 2024
Composable UX: conversion rate booster & opportunity for digital accessibility
Our series sheds light on the potentials and often overlooked challenges of Composable Commerce projects from business, user, and technology perspectives. In the fifth edition, we reveal how design systems align with Composable Architecture, enabling unique customer experiences and enhancing digital accessibility.
Composable UX: conversion rate booster & opportunity for digital accessibility
Customer Experience October 1, 2024
Breaking down the silos in pharma
Explore how dismantling silos in the pharma can lead to optimized communication and a unified customer experience. Learn the role of data and technology in aligning internal processes for better healthcare professional engagement.
Breaking down the silos in pharma
Customer Experience September 19, 2024
Composable architecture x AI: Enabler for optimization & innovation
In our series, experts explore the potentials and often overlooked hurdles of composable commerce projects from a business, user, and technology perspective. In the fourth edition, we show how a composable architecture can make AI potential usable along all e-commerce and corporate processes, and can simplify the implementation of intelligent tools.
Composable architecture x AI: Enabler for optimization & innovation
Customer Experience September 19, 2024
Digital Revolution in Pharma Sales: Sales Excellence through CRM
In the dynamic pharmaceutical industry, Customer Relationship Management (CRM) has evolved into the core of sales operations. Modern systems go far beyond traditional contact management and revolutionize the entire sales process. This article explores how advanced solutions support and enhance the pharma sales process in a digital world.
Digital Revolution in Pharma Sales: Sales Excellence through CRM
Customer Experience September 17, 2024
Enhancing Content Creation with a Content Marketing Platform Like Optimizely
Efficient content creation with a content marketing platform like Optimizely. We present the solutions and discuss the possibilities for the system.
Enhancing Content Creation with a Content Marketing Platform Like Optimizely
Customer Experience September 11, 2024
Customer Excellence in Pharma – a holistic approach
We discuss why investing in customer excellence in pharma and life science is important. It’s a combination of processes, people, technology and data.
Customer Excellence in Pharma – a holistic approach
Customer Experience September 10, 2024
Is My Online Shop Accessible? – A Practical Guide to Digital Accessibility
Digital accessibility is not only a mandate of fairness but also a smart business decision. It's high time for e-commerce to take a step towards inclusion and equality. But how can you make your online shop accessible and EAA-compliant? Our latest blog post provides concrete recommendations with a practical guide.
Is My Online Shop Accessible? – A Practical Guide to Digital Accessibility