CX Blog

Today, no business can be successful without exceptional customer experiences. Our Customer Experience blog category is all about customer experience management, customer journey development, CRM consulting and implementation, marketing automation, e-business and e-commerce, B2B portals and marketplaces, as well as design and UX development.

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Customer Experience May 8, 2025

Pimcore Inspire 2025: Pimcore Homecoming – Back to the roots and off into the future

Pimcore Inspire 25 once again delivered with many useful insights, interesting talks and a clear path into the exciting future of Pimcore as the central PXM solution. As Pimcore Global Partner, we were on site to gather all relevant information, hold a PXM-related masterclass and get in touch with technology experts to discuss current developments.

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Customer Experience April 17, 2025

Adobe Analytics in eCommerce: Key steps to success – from setup to finetuning

Analyzing user data is essential to success in e-commerce. Adobe Analytics equips businesses with powerful insights into customer behavior and preferences. However, to ensure seamless and effective implementation, there are several critical factors to consider. In our article, we outline the key steps for getting started successfully – featuring a real-world customer success story.

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Customer Experience April 1, 2025

5 steps for effective change management during CMP implementation

Implementing a content marketing platform (CMP) is a significant move for companies looking to streamline workflows and boost the efficiency of content production. The benefits are clear, the budget is approved, and the marketing manager is eager to launch. But this is where the real challenge begins: managing change effectively during the rollout of the CMP.

A person with long hair in a green jacket works at a desk with two computer monitors, one displaying a car ad and the other showing a purple design. Office supplies and plant are visible on the desk.

Customer Experience March 28, 2025

PIM vs PXM: Elevating the Customer Experience

Pimcore is a game-changing platform built from a vision to revolutionize PIM and PXM. By bridging data management with customer experience, Pimcore delivers seamless solutions to empower businesses. Its innovative approach to uniting PIM and PXM showcases a commitment to transforming the way organizations manage and deliver value.

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Customer Experience March 25, 2025

Leveling Up UX with Gamification

Gamification can enhance user experience, retention, and emotional connections by adding game elements to non-game contexts. It utilizes intrinsic and extrinsic motivations like achievements and competition to increase user engagement. However, it's essential to maintain balance and prioritize user-centered design, as excessive gamification can overwhelm users and have negative consequences.

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Customer Experience March 21, 2025

Unlocking the Power of PXM and PIM: A Holistic Approach with Pimcore

Explore the synergy between Product Information Management (PIM) and Product Experience Management (PXM) in this blog. Discover how Pimcore’s open-source platform revolutionizes digital transformation by enhancing customer experiences, streamlining data management, and leveraging its global ecosystem for innovation and growth.

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Customer Experience March 18, 2025

valantic AI Experience Shop – The future of e-commerce

The rapid development of artificial intelligence (AI) is revolutionizing e-commerce. As a result, integrating innovative AI solutions into the daily business processes of online shops is becoming increasingly important. Our new valantic AI Experience Shop showcases the potential of AI in real-world retail scenarios.

Photo of a man and woman laughing in a valantic CX client workshop. In front of them on the table are a laptop and coffee cups.

Customer Experience March 13, 2025

Marketing planning – boost efficiency with the Optimizely Content Marketing Platform

A company’s marketing planning receives a major boost with the Optimizely Content Marketing Platform (CMP). By leveraging automation, AI-powered content production, and data-driven workflows, teams can achieve measurable efficiency gains. However, successful implementation requires careful planning. In this blog post, we explore how Optimizely CMP transforms marketing operations.

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Customer Experience March 5, 2025

Live shopping: Tips, tactics & technologies for quick wins (3/3)

More and more companies in Europe are recognizing the potential of live shopping events and investing in the right technologies. In the third part of our blog series, discover essential live shopping tips and learn how to achieve a seamless live shopping integration into your omnichannel strategy.

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