Digital Commerce with Spryker

More than 800 independent modules can be flexibly combined, expanded and exchanged using the modular principle. With specialized functions, the best-of-breed components serve different business requirements and use cases.

Any number of touchpoints, devices and services can be connected via ready-made interfaces (APIs) – from online stores, social media and mobile apps to marketplaces, self-service portals, voice interfaces, AI assistants and IoT devices.

The headless OS decouples the business logic (backend) from the user interfaces (frontend). The Spryker architecture is also divided into several levels. This structured separation ensures that frontends remain performant while computing-intensive processes run in the background:

• Presentation layer: front ends (e.g. store, app and voice interface)
• Business layer: business logic (e.g. prices, products, processes, customer data)
• Communication layer: Connection between frontend and backend
• Persistence layer: data storage and processing

Spryker offers full deployment flexibility: as a managed cloud solution in the EU, in your own sovereign cloud or data center, or in hybrid scenarios. This is especially relevant for DACH companies in regulated industries that need to balance scalability, security, and compliance.

New function modules and components can be flexibly linked to existing systems (ERP, PIM, CRM, etc.) via APIs. This creates an agile commerce platform with central business logic and a shared database that seamlessly connects services, tools and channels.

Integrated AI functions and agent-based extensions support the design and control of various tasks, e.g. through the automated processing of orders, structuring of product data, intelligent searches and product recommendations.

Master complexity, manage data centrally and automate processes intelligently: The Spryker B2B Commerce Suite meets the high demands of distributors, manufacturers and retailers in the B2B environment with tailor-made, flexibly expandable functions, e.g. for mapping customer-specific prices, extensive product catalogs, individual CPQ workflows and different organizational structures.

B2B-optimized services can be provided via various touchpoints and customers can be served faster, be it via IoT-based machine-buying scenarios, voice control or self-service portals. AI provides support in areas such as the automated processing of orders (e.g. from emails or images), recommendations for sales processes and intelligent product search and allocation.

Open up new revenue streams and scale your online business efficiently: The Spryker Enterprise Marketplace Suite makes it easy to efficiently build and operate both first-party and third-party marketplaces. Thanks to its modularity and standardized integration, new providers can be connected quickly to dynamically expand the product range and further develop the platform business without additional investment in customer acquisition (CAC) or IT. Specialized AI functions also reduce manual effort and complexity, for example through automated catalog enrichment and product data maintenance as well as the optimization of search results.

Create digital service experiences that increase efficiency and strengthen customer relationships. Spryker enables self-service portals where customers can access orders, invoices, product information, and service requests at any time. This allows routine interactions to be handled independently while opening up opportunities for reorders, cross-sell, and better service delivery. With a shared data foundation across customer, product, and transaction data, companies can streamline processes and scale service more effectively.

Deliver more tailored buying experiences, reduce manual effort, and roll out AI use cases safely across complex commerce processes. Spryker AI Commerce brings AI into key commerce workflows such as product discovery, order processing, and product data management. This helps companies accelerate routine tasks, support more relevant customer interactions, and create a practical path from initial use case to broader adoption. At the same time, they retain the flexibility to integrate different AI models and providers as requirements evolve.

What AI Commerce with Spryker means in figures:

• 30% reduced time to purchase through AI guided shopping
• 50% increase in product information management efficiency through Spryker AI powered PIM
• 30% developer productivity and quality increase through Spryker tailored AI tooling