New Momentum for the international Sales Force

Our customer Aryzta Food Europe

valantic assisted the customer Aryzta Food Europe with the installation and start-up of a hybrid CRM scenario, that the sales force could always access.

A mature woman has a croissant for breakfast

Mobilization of the international field service

Aryzta Food Europe is a globally-active food producer that has grown enormously in an organic manner; it has approximately 16,000 employees all over Europe. Its customers include large companies such as Coop and Tesco, as well as local bakeries, hotels, retail outlets, and food services.

When it was searching for a mobile CRM technology that the sales force could always access, even offline, the company encountered valantic. This supplier of digital solutions assisted Aryzta with the installation and start-up of a hybrid CRM scenario.

Customer Support is as easy as Child’s Play

Transparency thanks to integrated Sales Processes

A corporate strategy is successful when the customer is in the center and 1:1 relationships are lived and maintained. Among the best are those who create a personalized, platform and portal-independent customer experience in an attractive design.

The introduction of integrated sales processes was an important milestone for the project: this includes campaign and opportunity management, as well as offer creation at the point of sale. Transparency increased for all parties involved, and now customers perceive how professionally they are supported.

Bild eines Tablets mit Onlineshop von Aryzta Food Europe, valantic Case Study Aryzta Food Europe

Taking a Catalog is a Thing of the Past

Aryzta commissioned us to develop a mobile app for the PIM (Product Information Management). This app guarantees all departments a smooth sales process and easy work at the point of sale.

It replaces the print catalog, which makes product presentation easier and more comfortable for customers too. Orders can be entered directly via app and the data is always up-to-date. The salesperson can show the customer the individual prices and discount actions at any time. Thanks to this app, the salespeople can work absolutely independently, both online and offline.

1A Usability

Efficiency and Speed thanks to a clear Filter Menu

For Aryzta, it was important that the employees and customers be able to find their way with the app quickly and use it to select specific products. Thanks to a filter with 40 different criteria, the products can be displayed individually for each country and customer.

All core processes were integrated completely into the existing IT environment. Here, the greatest challenge was to bring together back-end systems from SAP and other providers via SAP NetWeaver Process Integration (SAP PI).

Applied Technologies

  • SAP CRM (Sales & Marketing)
  • SAP Hybris Cloud for Customer
  • SAP mobile BI
  • SAP Customer Insight
  • SAP NetWeaver Process Integration (SAP PI)
  • BCM for telephony integration
  • SAP WebChannel Experience Management

Your Contact

Picture of Kai Kronauer, Director SAP Engagement at valantic

Kai Kronauer

Director Sales