From mass marketing to individual customer experience
The SAP Marketing Cloud (formerly SAP Hybris Marketing) helps with the data-driven reorientation of marketing planning and budgeting – for intelligent marketing. The marketing team gains deep insights into marketing performance and can address customers at just the right moment via the right channel. This is how inspiring customer experiences can be orchestrated across the entire purchasing process.
Today, customers need just a few clicks to get the information they want and connect quickly with friends, experts, companies, and pubic authorities. Communication should not just be smooth and without information losses; customers also expect that you know them and recognize them and especially that their personal data is sufficiently protected. The dynamic of modern customers and markets creates additional complexity. That’s why marketing experts are seeking new ways to reach their target groups effectively and interactively. With 1:1 personalization, ever greater quantities of data, interaction types, channels, devices, and messages have to be incorporated.
Dynamic customer profiles and a uniform view
A comprehensive picture of customers emerges through consolidation of the information from all sources at the company. This is how anonymous visitors become loyal customers.
Data-driven insights
The effect of each individual channel can be measured. Integrated tools for evaluating and visualizing data in the Marketing Cloud enable quick, intelligent analysis.
Increase transparency
The transparency of marketing plans, processes, and instruments increases and marketers can make data-driven decisions about budgets, expenditures, and product availability based on real-time insights.
Comprehensive marketing effect
The Marketing Cloud helps understand marketing ROI via multi-touch attribution and central performance management. With closed-loop measurement, digital and offline marketing activities are analyzed in a comprehensive view. This way, you can see quickly what works and what doesn’t.
Campaign planning and automation
The Marketing Cloud makes planning complex, multi-layered campaigns easy and clear. Campaigns can be triggered automatically by time or particular criteria.
Personalized experiences
Marketing Cloud includes functions for predictive analyses and machine learning. Algorithms define precisely delimited target groups and determine the appropriate products, offers, and campaigns for the customers with the greatest earnings potential.
Seamless purchasing processes
Excellent, uniform customer experiences across all communication channels are ensured – from initial contact to long-term customer relationships.
Relevant content
Customers are only approached with content that is relevant for them and personalized in real time. This way, the likelihood for a conversion from lead to customers increases.
Marketing automation supplies customers and potential customers individually with the relevant information and enables an automated 1:1 relationship, which creates trust. It also helps with automatic lead scoring for qualification of potential customers. This makes the development of leads measurable. Potential customers’ actions are weighted and stored with values. This is how visitors become leads that are already pre-qualified for sales (“sales qualified leads”). These can be transferred seamlessly from marketing to sales. With standard integration of the SAP Marketing Cloud into the SAP Sales Cloud, for example, the transfer of leads can be easier than ever before and this ensures perfect cooperation of marketing and sales.
The SAP Marketing Cloud is part of the SAP Customer Experience Solutions (formerly SAP C/4HANA Suite) and fulfills all requirements for state-of-the-art marketing. Thanks to the uniform customer view, omni-channel experiences are created, ones that customers remember.
The SAP Marketing Cloud provides a comprehensive 360° view of the customer in real time, enabling the right offers to be delivered to the customer at the perfect time. Creating a campaign, automatically sending emails, target group segmentation or analyzing a campaign – the SAP Marketing Cloud provides a number of features to make marketing effective and help you achieve your goals.
This will create a great, personalized customer experience along the entire customer journey.
The SAP Marketing Cloud helps you with both marketing planning and budgeting. Data that you have collected from customers provides them with marketing offers that are perfectly tailored to their needs. This increases customer loyalty and greatly improves the points of contact with the customer. The SAP Marketing Cloud simplifies the creation of different target groups and makes the marketing team’s work easier thanks to campaign automation.
Thanks to the SAP Marketing Cloud, customers who have given their consent can be integrated into marketing activities automatically without making a complex selection. Campaigns can be triggered automatically according to specific criteria, interests or time aspects.
The SAP Marketing Cloud allows you to reach customers via all touchpoints. Marketing approvals and contact details are visible quickly and easily. This way, you can always select the perfect channel. From social media to online shop orders to e-mails – the SAP Marketing Cloud combines touchpoints with customers to create dynamic marketing profiles.
The SAP Marketing Cloud is suitable for all companies in B2B and B2C – regardless of the amount of data – who want to improve the customer experience throughout the entire purchasing process. If there are uncertainties as to whether the Marketing Cloud is right for your company, valantic will be happy to answer your questions during a non-binding initial consultation.
The SAP Marketing Cloud can easily interact and share data with the other SAP CX products (SAP Sales Cloud, SAP Commerce Cloud, SAP CPQ, SAP Customer Data Cloud, and SAP Service Cloud).
Above all, the combination of the SAP Marketing Cloud and the SAP Commerce Cloud creates real added value for companies. For example, there is the possibility of personalization and individual product recommendation via the SAP Commerce Cloud based on customer data from the SAP Marketing Cloud.
Integration is also possible with third-party applications (e.g. Salesforce and Magento), regardless of whether they are cloud-based or on-premise.
As a SAP-PartnerEdge-Gold-Partner, valantic has many years’ experience and extensive knowledge about the implementation of SAP applications and especially the SAP Marketing Cloud. In addition, valantic helps companies beyond implementation and thus provides all services from a single source. Do you have any questions?
In addition to the SAP Marketing Cloud, solutions for sales, commerce, and service are part of the SAP Customer Experience portfolio.
With its digital platform, personalization, omni-channel commerce, and many other innovative possibilities, the SAP Commerce Cloud can fulfill customers’ increasing requirements for a perfect customer experience.
The SAP Sales Cloud is the modern CRM solution for intelligent, efficient sales. SAP’s customer relationship management connects processes along the value chain and makes potential customers into customers.
Service is not only important right after a purchase. From the call center to first-level support on through to SAP Field Service management (FSM), companies can offer their customers exactly the service they need at all times.
Central management of customer data across the entire SAP system environment with the SAP Customer Data Cloud. This solution helps you comply with all legal and regulatory data requirements.
Create inspiring quotations at long last! From configuration to pricing to the finished quotation – CPQ stands for configure, price, quote and helps the sales team create quotations efficiently.
