Fish and Seafood Always Well-Presented
Mobile Store Check in SAP Cloud for Customers for COSTA
Studies have shown that the customer usually decides on a product only at the point of sale. Therefore, the products must be positioned appealingly in the supermarket and there must always be sufficient quantities on hand. For only optimized product lines generate more sales. To ensure this, COSTA employees check the point of sale offerings on a regular basis.
Anyone who likes to eat fish knows them: COSTA’s frozen products. According to a TNS Infratest study, the brand awareness of COSTA is 86% (source: TNX Infratest 2014). This value should climb even higher. But precisely in the freezer section, there are many offerings, for in addition to COSTA, there are numerous other providers of fish and seafood.
Studies have shown that the customer usually decides on a product only at the point of sale. Therefore, the products must be positioned appealingly in the supermarket and there must always be sufficient quantities on hand. For only optimized product lines generate more sales. To ensure this, COSTA employees check the point of sale offerings on a regular basis.
The sales representative has all data at hand
Each Costa sales representative is assigned several supermarkets, which he visits regularly. In the past, he used forms in which he entered all relevant data. After the visit, the data was entered into the system and evaluated. Today, this is much easier: with the mobile store check in SAP Cloud for Customers. The employee checks the offer in the supermarket for the following criteria and enters them in the system on a mobile basis:
- In comparison to other freezer products, does the product have the space that it requires?
- Does the product stand out for consumers? Is it easily visible?
- Are there sufficient quantities of the product on hand?
- How many product variants are listed?
During the store check, the data is entered into the SAP Cloud for Customer system on the go and processed there. At the touch of a button, it is possible to generate historical comparison data. Thus the employee sees right away how the positioning has changed over the course of time, whether improvement is visible or whether measures should be taken.
Data is recorded mobile and processed directly.
What is the product presentation and positioning like?
Are there enough products listed and available?
How has the positioning changed?
Products can be reordered immediately.
