Strategy and Transaction Consulting for Digital Transformation

Developing corporate strategies is reaching a new level of complexity as digitization gathers momentum, and the relevance of established structures and value chains starts to fade – so, what now? wdp helps its customers identify and establish the answers in the form of new corporate strategies. Particularly in the digitization age, value chains are undergoing fundamental changes, as conventional strategy development tools, such as SWOT analyses and Five Forces, begin to loose traction under the digital tsunami.

wdp takes an entirely different approach, thinking in new dimensions of change and strategy adjustment and designing practical and viable transformation processes for your business rather than theoretical “visions”.

wdp’s Commercial Audit analyzes technical, commercial, procedural and organizational weaknesses in your strategic business units or in companies that are potential acquisition candidates. It scrutinizes processes for their economic expedience and efficiency, and employees for their knowledge, experience and social competence; in this way, an unbiased picture of the current organization gradually emerges. wdp then uses these findings to derive and propose concrete courses of action to top management.

wdp conducts a potential analysis to assess the additional revenue potentials that could be realized by optimizing your (digital) marketing and distribution activities. This includes, for example, developing new high-reach channels, enhancing your digital lead generation and optimizing conversion rates along your sales funnel. The identified potentials are quantified and monitored in the subsequent implementation, letting you gauge the success of the identified measures at any time.

Most of our customers have already experienced failed CRM projects. Vague requirements, an overloaded scope, and poorly thought-through use cases often result in CRM projects that are out of budget, out of time, or – in the worst case – even out of control. wdp provides for contemplated requirements management in CRM projects and, as overall project manager, coordinates the choice and management of the necessary service providers and internal stakeholders. As a result, our customers’ implementations offers them real value add – and their projects are completed successfully, on time and in budget.

wdp digitally transforms your business processes with a view to optimizing KPIs such as efficiency, throughput times and productivity. Following an initial process review, we work with your employees to identify and prioritize optimization potential in existing processes, e.g. through automation, streamlining or bundling of responsibilities, and calculate the resulting savings potential. Operational staff are also involved to ensure realistic planning and implementation in the subsequent change process.

Digital transformation often necessitates far-reaching changes that impact many organizational areas and pose major challenges for all involved. Based on the existing organization, wdp develops the concrete change project in coordination with management and defines the necessary procedural and organizational changes. If desired, our experienced interim managers can also accompany and coordinate the downstream change process, including the recruitment of new staff and coaching existing ones.

As interim managers with operational experience, we embed the necessary skills and processes in your organization to transform visions into successful products. From the initial product vision to its requirements specification and technical implementation – our experienced consultants help you establish a successful digital product management function.

By introducing, and providing training in, agile development methods, wdp cuts the implementation and response times of your technical product development. The aim is to formulate as quickly as possible practical solutions that best fulfill the customer’s needs and expectations. Concise, direct communication channels and a cyclical approach are key drivers of success. wdp’s consultants help you to optimally achieve these goals by providing the right tools and effective development processes tailored to your company.