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You are viewing product images of the fashion brand CALIDA | Success Story Calida IBM Planning Analytics

CALIDA relies on Advanced Planning & Analytics to control integrated omnichannel processes

The company: CALIDA

SINCE 1941.

Swiss at heart, with a view to the world and regard for nature: CALIDA is an international brand, born in Switzerland and known worldwide for quality, innovation, modernity, and sustainability. For generations, CALIDA has been known for the uncompromising comfort and durability of its products. We want to continue to live up to this claim in the future. With the best clothing for every day and every night. For him and her. For big and small. Anyone who wears CALIDA once will remain convinced – for a lifetime.


Increasing revenue potential in increasingly complex system environments

Consulting approach

Standardized data models and metrics, end-to-end planning processes, and flexible self-services

Customer benefits and solution

Strategic planning of all sales channels and follow-up processes such as production and capacities

This also applies to the consolidation of cross-border business units and offices. The basis has to be integrated data marts, which allow even more complex analyses to be performed quickly and without major project work.

In addition, increasingly last-minute, but also channel-specific customer requirements pose considerable challenges to business planning and, above all, to product planning. Success drivers here are end-to-end integrated planning processes and systems, which on the one hand enable a channel-specific bottom-up perspective, but on the other hand also always maintain a holistic strategic top-down view – with the corresponding high technical but not least also purely organizational complexity. It is therefore important to ensure a practical, flexible level of integration and not create too many dependencies.

At the same time, flexible and user-oriented self-service solutions are needed to be able to quickly create customized and business-oriented analyses and plans – without excessive investment in lengthy projects and internal or external IT resources.

At the same time, technical efforts for enhancement and maintenance can be reduced significantly with the use of state-of-the-art technologies:

  • Advanced analytics: IBM Cognos Analytics
  • In-memory planning: IBM Planning Analytics (TM1)
  • Data storage: Microsoft SQL Server Enterprise Edition
  • DWH automation by a DWH generator
  • Business Intelligence Markup Language (Biml)

“In principle, such a project has never been completed all the way, because there are always new ideas,” explains Philipp. A major advantage of the new solution implemented with valantic is also that CALIDA can make changes to its own work, for example via simple configuration tables and updates. After completion of the two sub-projects for the introduction of IBM Cognos Analytics and IBM Planning Analytics, further optimization will be the focus in the long term, especially in the end customer, production, and logistics environments. Especially when conceiving and defining the data sources for these optimizations, CALIDA will certainly continue to draw on valantic’s knowledge and expertise.

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Marc Philipp Managing Director, valantic Business Analytics Swiss

Marc Philipp

Managing Director
valantic Business Analytics Swiss