Unlocking Growth Potential

Growth Strategy and Execution

We help our clients successfully increase corporate value with a tailored growth strategy and implementation measures.

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Successfully prioritizing and implementing marketing and sales potentials

We identify growth potentials and adapt digital best practices with an eye on the specific industries, business models, and sales organizations of our clients. As interim managers and project leaders, we ensure the establishment of efficient marketing and sales processes and facilitate KPI-based optimization of all marketing and sales activities.

>75

growth experts

>400

successful growth projects

>20

awards & recognitions

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Potential Analysis Marketing and Sales

“Which digital channels are relevant for our customer approach, and which market segments should we address in the future?” We answer these questions together with our clients as part of the Go-to-Market Strategy (G2M).

We segment and prioritize the relevant target markets, identify the relevant decision-makers, and derive the future customer journey for them, including relevant marketing and sales channels, key messages, pricing, and competitive differentiation. The result: A customer-centered marketing and sales strategy perfectly tailored to customer needs and growth levers.

Project examples:

  • Go-to-Market Strategy B2B / B2B2C
  • Strategic setup of direct customer sales
  • Internationalization strategy
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Go-to-market Strategy

“Which digital channels are relevant for our customer approach, and which market segments should we address in the future?” We answer these questions together with our clients as part of the Go-to-Market Strategy (G2M).

We segment and prioritize the relevant target markets, identify the relevant decision-makers, and derive the future customer journey for them, including relevant marketing and sales channels, key messages, pricing, and competitive differentiation. The result: A customer-centered marketing and sales strategy perfectly tailored to customer needs and growth levers.

Project examples:

  • Go-to-Market Strategy B2B / B2B2C
  • Strategic setup of direct customer sales
  • Internationalization strategy
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Lead Generation and Lead Management

Many of our clients still do not fully exploit the potential of digital reach channels such as social media, search, or lead portals for generating sales leads. Through a digital lead strategy, we increase the number of relevant sales leads for the sales department. An ideal interplay of marketing and sales activities ensures optimal lead-to-sales conversion, continuous lead tracking, automatic lead scoring, and continuous lead nurturing through marketing automation. The result is a perfectly coordinated lead generation and processing – and a significant increase in revenues.

Project examples

  • Lead generation through digital reach channels
  • Introduction of lead nurturing and lead scoring mechanisms
  • Optimization of Lead2Sales conversion
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Marketing and Sales Optimization

Customer-centered sales processes, effective customer care patterns, and an efficient interplay of field service, inside sales, marketing, and customer service are prerequisites for successful growth initiatives.

In our marketing and sales efficiency programs, we audit the existing marketing and sales processes. We identify cost and efficiency potentials, and missing competencies and align KPI-based performance controlling and system support with current best practices. The sales potentials are transformed into a roadmap with concrete implementation measures, ensuring implementation at the organizational and technical levels.

Project examples:

  • Marketing and sales audit
  • KPI-based marketing and sales control
  • Increase in marketing and sales efficiency
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Interim Management and Project Implementation

Restructuring or realigning existing marketing and sales organizations is a comprehensive change task, often accompanied by complex technical system and data conversions (e.g., in CRM, business analytics, and the digital marketing tools used).

Our experienced change and project managers ensure the smooth coordination and implementation of the necessary projects and measures. In case of management bottlenecks or competency gaps, our experienced interim managers take over the entire reorganization and leadership of individual teams and departments, as long as necessary, until the organization can manage further digitalization on its own.

Project examples:

  • Reorganization of marketing and sales departments
  • Interim CMO / CRO
  • PMO for change management and multi-project management
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Customer Relationship Management (CRM)

Successful Customer Relationship Management (CRM) increases the ROI of marketing and sales, customer loyalty and satisfaction, and supports strategic corporate planning. In a potential analysis, we assess the economic viability of CRM optimizations and develop a clear decision template based on ROI calculation.

Our experienced consultants assist clients in defining requirements for CRM software and in selecting and managing service providers up to their introduction. In close dialogue with the implementation partners, we discuss the right system, budget, and roadmap for implementation based on the determined requirements.

Project examples

  • Potential analysis for CRM optimization
  • Requirements management for CRM introduction
  • Service provider and system selection

Our Industry Expertise

The search for growth in today’s markets is as diverse as the industries that operate in them. Each sector comes with its own set of challenges, market dynamics, and growth levers. Our extensive industry expertise enables us to tailor growth strategies and implementation measures precisely to the respective industries.

Here’s an insight into our industry-specific expertise in the field of growth strategy and implementation:

Our Strengths

Long-term Experience

Your contacts are proven experts in the field of growth strategy and implementation. As managers, founders, and consultants, they have been working on digital business models and growth topics for 20 years in roles as strategists, sparring partners, and implementers.

We also combine strategic classification and analytical competence with extensive operational expertise based on this experience.

Entrepreneurial Self-Understanding

Entrepreneurial success is the ultimate goal of our clients – and valantic consultants. Entrepreneurial thinking and action are part of our self-understanding. Economic prudence and pragmatism determine our recommendations for the benefit of our clients. This saves time and resources.

Implementation Expertise

 We do not stop at strategy development. Instead, we comprehensively support our clients in concretizing strategies into measures and implementing them with our valantic network of over 3,500 experts.

Communication and Change Management Competence

 Growth often means change – not just on a technical and procedural level. We, therefore, also focus on organizational and HR issues and associated communication in our work. In cooperation with our clients’ management, we ensure the sustainable success of the projects and the readiness for implementation of the employees.

Award-winning Consulting

Our consulting work is repeatedly recognized by renowned expert juries, e.g., brand eins, WirtschaftsWoche, Focus – often including customer feedback.

Your Contact for Growth Strategy and Execution

Daniel Tschentscher Partner wdp gmbh- a valantic company

Daniel Tschentscher

Partner & Managing Director