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With passion and know-how

E-commerce along the B2B Customer Journey

B2B e-commerce is a very different digital animal from a classic B2C commerce scenario. Much more complex and much more integrated into backend and supply chain processes. Much more challenging – also in terms of technology.

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Customer-specific pricing, fast and direct ordering, complex checkout and punchout procedures, rights and role management, inquiry management, seamless integration with upstream and downstream processes … These are just a few highlights from the B2B environment that require heaps of expertise to structure and implement.

But it doesn’t stop there: The creation of CPQ applications and configurators as well as mobile data collection and research interfaces are also tasks benefitting B2B relations that keep us on our toes every day. Sales applications from the field of Artificial Intelligence (AI) and Machine Learning (ML) complement valantic’s B2B e-commerce portfolio.

So, you see: Our job is basically rocket science. And we are fully on the ball. Let us inspire you with our best practices in B2B e-commerce!

Understanding the B2B customer experience valantic as an e-commerce-agency can do this

In digital commerce, a B2B e-commerce presence is more than a classic B2C online store. Our more than 700 digital enthusiasts know this and consistently follow valantic’s 360-degree customer experience approach in the digital B2B environment – and thus our commerce-first strategy. Customers in the B2B environment want the same as those in B2C: They expect high quality and usability, as well as accessibility and a satisfactory speed when it comes to their customer experience.

How do you achieve that? Without question: with a tailored e-commerce strategy for optimal B2B customer experience management. This is the only way to reach visitors of your online store at all relevant touchpoints along the entire B2B customer journey. E-commerce acts as a transactional engine, with a well-oiled chain of processes that connects customers and products and then leads to conversion.

Together we will create a strategic roadmap for your company’s success in e-commerce. How can we be so sure of that? And what speaks for valantic as a B2B e-commerce agency? More than 500 successfully implemented e-commerce projects in which we have shown everyone how it’s done, for instance.

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B2B customer experience Our plan for your success

CX Consulting & Strategy

Listen, understand, and lead. In the right direction. Always thinking holistically. Our goal is your vision. The way to get there: our craft – and your support.

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With the right e-commerce technologies in place Impeccable B2B customer journeys

valantic works closely with a number of top-class e-commerce technology partners. This means that our team knows what works where. We see technology as an enabler of digitalization.

Would you like to know what matters in B2B e-commerce? Ask us! Our 700+ tech geeks are guaranteed to know the answer – whether it’s digital commerce, customer engagement or PIM/MDM/DAM/CDP.

Content Management

Customer engagement in the “digital now” stands for the beginning of a new era

Sophisticated CX strategies for successful digitalization

Digital Marketing

Learn more about our offers in the areas of e-commerce for B2B and B2C!


Quality Assurance & Software Testing

System Integration


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B2B e-commerce is our great passion. Learn more!

Just give us a call.

Daniel Franz

"Hello" from Siegen

+49 271 233701 14

Daniel Franz

Portrait of Martin Schmutz, valantic CX, Customer Experience

“Grüezi” from St. Gallen

+41 79 540 76 87

Martin Schmutz

Portrait of Georg Koch, valantic CX

"Servus" from Salzburg

+43 662 876 606

Georg Koch

B2B e-Commerce Leadership With dedication, passion, and know-how. Period!