With passion and know-how

E-commerce along the B2B Customer Journey

B2B e-commerce is a very different digital animal from a classic B2C commerce scenario. Much more complex and much more integrated into backend and supply chain processes. Much more challenging – also in terms of technology.

Picture of a laughing woman and a man sitting in a meeting.
Close-up of a valantic CX employee playing minigolf in the office during a break.

Customer-specific pricing, fast and direct ordering, complex checkout and punchout procedures, rights and role management, inquiry management, seamless integration with upstream and downstream processes … These are just a few highlights from the B2B environment that require heaps of expertise to structure and implement.

But it doesn’t stop there: The creation of CPQ applications and configurators as well as mobile data collection and research interfaces are also tasks benefitting B2B relations that keep us on our toes every day. Sales applications from the field of Artificial Intelligence (AI) and Machine Learning (ML) complement valantic’s B2B e-commerce portfolio.

So, you see: Our job is basically rocket science. And we are fully on the ball. Let us inspire you with our best practices in B2B e-commerce!

Understanding the B2B customer experience valantic as an e-commerce-agency can do this

In digital commerce, a B2B e-commerce presence is more than a classic B2C online store. Our more than 700 digital enthusiasts know this and consistently follow valantic’s 360-degree customer experience approach in the digital B2B environment – and thus our commerce-first strategy. Customers in the B2B environment want the same as those in B2C: They expect high quality and usability, as well as accessibility and a satisfactory speed when it comes to their customer experience.

How do you achieve that? Without question: with a tailored e-commerce strategy for optimal B2B customer experience management. This is the only way to reach visitors of your online store at all relevant touchpoints along the entire B2B customer journey. E-commerce acts as a transactional engine, with a well-oiled chain of processes that connects customers and products and then leads to conversion.

Together we will create a strategic roadmap for your company’s success in e-commerce. How can we be so sure of that? And what speaks for valantic as a B2B e-commerce agency? More than 500 successfully implemented e-commerce projects in which we have shown everyone how it’s done, for instance.

Bild von orangen Linien, die sich über eine schwarze Oberfläche schlängeln.

B2B customer experience Our plan for your success

CX Consulting & Strategy

Listen, understand, and lead. In the right direction. Always thinking holistically. Our goal is your vision. The way to get there: our craft – and your support.

  • Touchpoint Visualization
  • Corporate Strategy
  • Customer Journey Mapping
  • Challenges & Vision
  • Competitive Audit
  • Content Analysis
  • Research
  • System Architecture Auditing
  • Empathy Mapping
  • Digital Marketing Benchmarking
  • Sitemap Conception
  • Card Sorting
  • SWOT Analysis
  • Consulting
  • Roadmapping
  • Competition & Visibility
  • Project Management
  • Process Auditing
  • Persona Development
  • Workshops
  • Interviews
  • Data Auditing
  • Design Thinking
  • Customer Lifecycle Workflows

With the right e-commerce technologies in place Impeccable B2B customer journeys

valantic works closely with a number of top-class e-commerce technology partners. This means that our team knows what works where. We see technology as an enabler of digitalization.

Would you like to know what matters in B2B e-commerce? Ask us! Our 700+ tech geeks are guaranteed to know the answer – whether it’s digital commerce, customer engagement or PIM/MDM/DAM/CDP.

24/7 support

Support superheroes you can count on

More
24/7 support

Content Management

Content Management

More
Content Management

Customer Engagement

Customer engagement in the “digital now” stands for the beginning of a new era

More
Customer Engagement

CX Monitoring

Take control of your digital performance

More
CX Monitoring

CX strategies

Sophisticated CX strategies for successful digitalization

More
CX strategies

Digital Marketing

Digital Marketing

More
Digital Marketing

E-commerce

Learn more about our offers in the areas of e-commerce for B2B and B2C!

More
E-commerce

Ibexa DXP revolutionizes the digital landscape

Enhance your digital presence with a DXP – offering seamless customer experiences and a wide range of services in business and technology. Learn more!

More
Ibexa DXP revolutionizes the digital landscape

PIM/MDM/DAM

PIM/MDM/DAM

More
PIM/MDM/DAM

Quality Assurance and Software Testing

Quality Assurance & Software Testing

More
Quality Assurance and Software Testing

System Integration

System Integration

More
System Integration

UX-Design

UX-Design

More
UX-Design

Adobe Commerce (Magento)

Take your store system to the next level with the Adobe Commerce e-commerce platform!

More
Adobe Commerce (Magento)

Akeneo

Product experience management by professionals

More
Akeneo

Bloomreach

Bloomreach as a technology provider offers marketing technology with the power to transform

More
Bloomreach

commercetools

commercetools is based on the proven MACH® architecture and thus ideally suited for complex e-commerce solutions.

More
commercetools

Contentful

Implement Contentful – the ultimate headless CMS choice for scaling your content!

More
Contentful

Contentserv

The all-in-one product experience platform

More
Contentserv

Customer Engagement Technology

The most comprehensive tech stack expertise in German-speaking Europe

More
Customer Engagement Technology

Emarsys

More
Emarsys

Hyvä

Hyvä Theme is an eCommerce solution focused on delivering a high-performance and visually appealing online shopping experience. It emphasizes speed, efficiency, and a streamlined user interface by utilizing modern web technologies.

More
Hyvä

Ibexa DXP

Ideal for content management, e-commerce, and more: Discover Ibexa DXP – the Symfony-powered solution for exceptional B2B and B2C customer journeys!

More
Ibexa DXP

Insights⁺

Leverage the power of Veeva MyInsights, and more, with just a few clicks​.

More
Insights⁺

Magento

Magento: The flexible eCommerce System

More
Magento

Microsoft Dynamics 365

Microsoft and valantic help you link people, data and processes for a hyperconnected business.

More
Microsoft Dynamics 365

Protected: Microsoft Dynamics 365 old version

Microsoft Dynamics 365 is a powerful suite of cloud-based business applications that revolutionize how organizations operate.

More
Protected: Microsoft Dynamics 365 old version

MuleSoft

More
MuleSoft

Pimcore

Awesome Pimcore solutions by the original Pimcore founders

More
Pimcore

Power Platform

Microsoft Power Platform: Unleashing Productivity with Low-Code

More
Power Platform

Salesforce

As the first cloud-based CRM, Salesforce offers innovative platform solutions

More
Salesforce

SAP Customer Experience

Consulting and integration by the SAP CX whizz kids

More
SAP Customer Experience

Scayle

SCAYLE combines leading store technology, international operations and data-driven marketing in one solution.

More
Scayle

Shopify Plus

Getting e-commerce done fast. Your Shopify integrator.

More
Shopify Plus

Shopware

Create outstanding customer experiences with the no. 1 Shopware Enterprise Partner in German-speaking Europe

More
Shopware

Spryker

Service from the #1 full-service Spryker integrator in German-speaking Europe

More
Spryker

Storyblok

The future of CMS is bright – and headless!

More
Storyblok

Syndigo

Future-readiness Multi-Domain MDM

More
Syndigo

Veeva Commercial Cloud

More
Veeva Commercial Cloud
vileda Germany

Central platform for B2B and B2C with SAP Commerce Cloud

B2B e-Commerce Leadership With dedication, passion, and know-how. Period!

Photo of three colleagues taking a break in a lounge area.
Photo of a young man explaining something in a meeting, gesturing with his hands.
Photo of two happy valantic CX employees participating in a Customer Experience team meeting.
Follow us

Follow us on our social media channels

  • Facebook
  • XING
  • YouTube
  • LinkedIn
  • Instagram
Photo of a happy valantic CX employee participating in a customer experience workshop.
valantic Mitarbeiter*innen spielen Tischkicker
Picture of three colleagues looking at something on a smartphone during their coffee break.

B2B e-commerce is our great passion. Learn more!

Just give us a call!

Daniel Franz

Daniel Franz

"Hallo" from Siegen

+49 271 233701 14

Portrait of Martin Schmutz, valantic CX, Customer Experience

Martin Schmutz

“Grüezi” from St. Gallen

+41 71 313 55 70

Portrait of Georg Koch, valantic CX

Georg Koch

"Servus" from Salzburg

+43 662 876 606

Or tell us what you have in mind