- Case Studies
New online construction material shop and inspiration for wall and floor coverings united in a single platform
The construction industry is changing. In order to keep up with the latest developments, the construction materials retailer HGC is advancing digital transformation at the company – together with valantic.
With an integrated commerce and corporate platform, HGC is fit for the future in B2B online trading. And there’s more: It creates a digital space for inspiration and valuable content that is unmatched in the industry. SAP Commerce Cloud is the reliable technological basis.
HG COMMERCIALE (HGC) is more than a dealer of construction materials. The independent trade association of the Swiss Master Builders’ Association regards itself as a service provider for all aspects of construction. HGC is mainly active in the B2B sector. In particular, however, when it comes to wall and floor coverings, the company is increasingly also addressing end customers.
Trade contractors, construction contractors, various private clients, and the public – each target group has its own needs. And that was precisely the challenge for HGC and valantic: to fulfill individual requirements as well as possible and integrate them into the new platform.
No Google indexing, no UI optimization, and poor performance: The deficiencies of the old shop were corrected as part of the project.
The new online shop takes the digital sales channel for the construction materials business to a new level. If you can find products easily, you are likely to order again. A buying center with different roles and corresponding authorizations should ensure this in the future. Issues such as increased customer loyalty and greater efficiency become more of a focus.
With 40 stationary outlets and 18 exhibition spaces for wall and floor coverings, the last challenge is certainly to ensure a consistent omnichannel orientation.
Usability, technology, digital commerce, and productivity – four focal topics that HG COMMERCIALE and valantic have addressed jointly. The aim was to consider the needs of very different target groups. And similarly, the special features of B2B online trading.
These are the main components of the new e-commerce & corporate platform:
At SAP now Switzerland, the platform, which was successfully launched, was presented to a large audience. In an interview, Manuel Hutter and Thomas Schwarz reported on their personal highlights, the biggest challenges and they provide valuable tips for successful project implementation. Thomas Schwarz also reveals that the project is by no means completed and gives an outlook on the next stages.