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Image of a construction worker with a tablet and the logo of HGC, valantic case study: e-commerce & corporate platform for HGC with SAP Commerce Cloud

Smart e-commerce & corporate platform with SAP Commerce Cloud for HGC

New online construction material shop and inspiration for wall and floor coverings united in a single platform

The construction industry is changing. In order to keep up with the latest developments, the construction materials retailer HGC is advancing digital transformation at the company – together with valantic.

With an integrated commerce and corporate platform, HGC is fit for the future in B2B online trading. And there’s more: It creates a digital space for inspiration and valuable content that is unmatched in the industry. SAP Commerce Cloud is the reliable technological basis.

HGC: Build easily and efficiently

HG COMMERCIALE (HGC) is more than a dealer of construction materials. The independent trade association of the Swiss Master Builders’ Association regards itself as a service provider for all aspects of construction. HGC is mainly active in the B2B sector. In particular, however, when it comes to wall and floor coverings, the company is increasingly also addressing end customers.

HGC logo

Project objectives

Create an integrated platform for the "Commerce" and "Corporate" sectors
Completely renovate the online shop
Pursue consistent omnichannel orientation for higher market volume

The challenge

The solution

Usability, technology, digital commerce, and productivity – four focal topics that HG COMMERCIALE and valantic have addressed jointly. The aim was to consider the needs of very different target groups. And similarly, the special features of B2B online trading.

Focus: Usability

  • User-driven design
  • Information architecture based on target group interviews
  • Industry-specific navigation
  • Search across entire platform as core functionality, and other smart features

Focus: Technology

  • High-performance shop scaled and with zero downtime in the SAP Commerce Cloud based on Azure Cloud
  • W3C-compliant for accessibility
  • Responsive design
  • SAP Commerce for Shop and CMS as a platform unites and integrates into SAP, MeDaPro PIM, and Salesforce
  • SEO-optimized platform
  • Login mechanism geared to the construction industry as a secure application in the SAP Commerce Cloud

Focus: Digital commerce

  • Multi-cart
  • Order lists with company sharing
  • Quantity unit converter
  • Delegated administration and user management
  • Order and document history
  • Analysis and statistics set for derivation and optimization of the jumps and increase in sales (KPIs)

Focus: Productivity

  • Redesign of the registration and order processing processes
  • Goal: Optimize new customer processing from 2 weeks to 4 hours
  • Automatic order processing
  • Platform quality and stability

Customer benefits

Industry-specific inspiration and information
Optimized registration and ordering processes
Personalized service solutions in the buying center

The results at a glance

Presentation at SAP now Switzerland: Insights into project implementation

At SAP now Switzerland, the platform, which was successfully launched, was presented to a large audience. In an interview, Manuel Hutter and Thomas Schwarz reported on their personal highlights, the biggest challenges and they provide valuable tips for successful project implementation. Thomas Schwarz also reveals that the project is by no means completed and gives an outlook on the next stages.

Your Contact

Portrait of Alexander Zoulkowski, Head of Operations at valantic CEC Switzerland

Alexander Zoulkowski

Head of Operations at valantic CEC Switzerland