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Various small pictures of screens showing the new coop@home platform, valantic Case Study coop@home

coop@home

The new Sales Platform on SAP Hybris and with a new User-oriented Design

Designed for Customers

The User-oriented View ensures a Shopping Experience that makes People happy.

Analysis of the Shopping Behavior through Surveys

In interviews in and around the company’s stores and in telephone interviews with coop@home customers, their shopping behavior and product line focal points were determined: How do customers shop? How often do they shop? What in the product line is especially important to them? From these insights, we created the Coop Customer Experience Map.

Test in the Usability Laboratory

Optimal customer experiences can only become reality if usability tests are conducted during the shop design. Using qualitative methods, we observed and tested different user groups during online shopping at coop@home in the valantic usability lab. Such a test provides facts instead of opinions since behavior is observed rather than making assumptions. During the test, employees from all areas were present – UX and development, on through to sales, marketing, and IT. This close cooperation was of great significance for the user-centered approach.

Adapted Design

The interface of the shop is simple and easy, the color selection and call to action elements are uniform and completely attuned to users. The big pictures put the focus on the products, but they also contribute to making customers feel good all around, find their way quickly, and reach the desired product easily. Since the system was also designed for a variety of devices, customers can actually shop at anytime and anywhere, regardless of the device they’re using.

The search was optimized by our experts in cooperation with coop@home:

  • Free search
  •  Search for product name, keywords, manufacturer, and category names
  • Suggested search
  • Intelligent, error-tolerant search
  • Filtering of item properties
  • Full-text search
  • Weighting of hits
  • Synonym search
  • Multilingual search
  • Spell-check and correction in case of typos

The new Technology for coop@home

SAP Hybris Commerce – The Platform

Coop wanted a scalable platform that can be used as toolbox for other shops and with which it is possible to maintain the product master data and catalog data centrally – for all channels and all systems.

  • Content Management System (CMS)
  • Product Content Management (PCM)
  • Hybris Management Console (HMC)
  • Backoffice Admin Area
  • Reporting-Console

Mobility

Buy Food around the Clock. Regardless of what Time it is, where you are, and what Device you’re using.

The mobile app for iOS and Android was developed anew from scratch and has all the functions of the Web version. And because the data comes from the Internet, it is always the same.

The app was connected to the SAP Hybris platform, the App Store, and Web services; it is based on the Appcelerator technology. It is extremely stable, robust, and quick, and offers the entire coop@home product line.

From the Idea to Training

Process analysis

The existing flows were analyzed and adapted to the organization jointly with Coop.

Constant availability of products

Start-up and incorporation of warning systems so that high availability of products can be guaranteed.

Trainings

Establishment of expertise in handling of master data and catalog maintenance, promotions, campaigns, and data hub, support levels 1-3.

Services at a Glance

  • Overall project management and coordination
  • Back-end development for SAP Hybris
  • Integration into surrounding systems (Google, recommendations) and real-time integration
  • Front-end development and incorporation into online shop
  • Design development
  • UI/UX: Questionnaires, usability and user experience texts, usability consulting
  • Mobile app development
  • Development of warning systems
  • Change management
  • Trainings
  • UI/UX