E-commerce solution for optimized ordering & logistics processes at BURGER KING® & QSL
With their technical and logistics expertise, Meyer Quick Service Logistics (QSL) and valantic ensured that taste remains ‘King’ – now even more efficiently. We’ve all been there, tired and hungry, feeling like the journey home is too far. That’s when a quick-service restaurant like BURGER KING® saves the day. Your thoughts eagerly wander to the tempting delights – but who ensures that fries and more are ready on the spot, day or night? QSL is here to deliver.
Meyer Quick Service Logistics (QSL) is a food logistics company with an integrated retail function. Headquartered in Friedrichsdorf, Germany, the company specializes in overseeing the entire logistics process for its clients. This includes procurement of stock, managing operational purchasing, picking, storage, distribution, and handling all related accounting tasks. QSL serves as a comprehensive one-stop shop for numerous franchise brands throughout Europe, including Starbucks, Burger King, Hans im Glück, Fresh Point, and Kentucky Fried Chicken.
The collaboration with QSL commenced in 2014. The most recent project updates were added to this case study in May 2023.
BURGER KING® wanted to implement a new online ordering platform tailored to the specific requirements of each branch. This new platform aimed to replace the existing central ordering system for all BURGER KING® restaurants in Germany. According to BURGER KING®, these were the key requirements for the e-commerce solution:
The order portal had to …
On the journey to creating the new order portal, valantic initially provided technical and strategic consulting. Magento 2 served as the basis. In collaboration with QSL and BURGER KING®, the valantic team then developed a centralized e-commerce platform for the B2B sector.
This tailor-made platform boasts a bidirectional interface with QSL’s enterprise resource planning system and offers robust ERP integration capable of handling over 2,000 orders simultaneously. It introduced a customized route planning system to optimize BURGER KING® logistics, and a tailor-made order workflow now replaces the traditional checkout process, ensuring efficient service to restaurants.
In addition, a redundant system design guarantees reliability. The user interface is intuitive, and the platform is flexible and scalable. Comprehensive user training and advanced backend access have also been implemented to facilitate seamless usage for all stakeholders.
The collaboration between QSL and BURGER KING® remains ongoing. As B2B requirements and technology continue to evolve, the e-commerce platform is poised for expansion. Currently, the webshop boasts impressive KPIs, including 3,800 stores, handling 3,000 orders during peak periods, and offering a catalog of 7,000 products. The platform serves a diverse customer base of 16 clients, with some requiring bilingual support.
Since its initial implementation, the valantic team has made significant advancements to enhance the platform, offering users an even more convenient ordering experience. Some of the key updates added to the platform include:
An advanced route planning system was integrated into the BURGER KING® logistics infrastructure. This specialized solution is designed to map out an efficient route as part of the order workflow. This means that restaurants receive comprehensive logistics and scheduling information already during the ordering process.
Are you looking for a customized e-commerce solution? valantic might be just the right partner to implement it for you! Leveraging our established expertise and unwavering commitment to excellence, we have collaborated with QSL to propel BURGER KING® to greater heights. Now, let’s explore how we can enhance your business processes and strengthen your brand! Together, we’ll pave the way for tomorrow’s success.