Transitioning from a predominantly stationary retail business to a holistic online shopping giant: Gabor, the shoe manufacturer, has established an innovative e-commerce network for 70 retailers. Migrating the existing infrastructure to the new Pimcore CMS posed the greatest challenge. Curious about how our valantic CX experts tackled it? We’ve got the full story for you!
“70 in one go”: This could be the motto of the new website of German shoe manufacturer Gabor. The company embarked on a transformative journey from predominantly stationary shoe sales to an innovative e-commerce network based on the marketplace model. By integrating 70 Gabor retailers through a digital interface, they created a comprehensive online shopping experience for customers. Pimcore was chosen as the platform for the new Gabor online store, enabling the extension and optimization of the existing e-commerce infrastructure with new structures and features. Pimcore, an open-source solution, not only met the complex and unique requirements but also offered long-term financial advantages.
High-performance online shop
Stable processes and interfaces
Steadily growing and appealing customer experience
With a well-thought-out concept and a robust content management system, Gabor tackled highly complex requirements for their e-commerce platform. The major challenge was the smooth transition from the old to the new e-commerce infrastructure.
Completely new UX design. Various personalization and recommendation logics (Pimcore Customer Experience Framework).
E-commerce infrastructure based on the marketplace principle. 70 participating Gabor retailers connected via an interface.
Unified handling of orders from the online store. Complex data model including order management, returns management, integration with the ERP, payment providers, address verification and risk assessment.
Continuous further optimization of the e-commerce section through ongoing A/B tests
Integration of the multilingual corporate website
Expansion to include the AT store client
Ongoing in-depth SEO support
Data-driven improvement of the customer experience
Planned rollout of the e-commerce solution in different foreign languages in various European countries