Content that inspires customers

Content Marketing & Customer Relations

In tourism, retail, or manufacturing, captivating your target audience requires exceptional content marketing and top-notch customer relations across all channels. It’s not about more content, but better content that resonates with customers at every touchpoint in their journey.

Photo of three colleagues taking a break together on the terrace.


content marketing strategies


social media posts


video seconds

Photo of two valantic CX colleagues sitting in a meeting, both looking at their laptops.

What is content marketing?

The most important facts in a nutshell

Content Marketing: a term that is often used but rarely questioned. Do you know what’s behind it? The term stands for a marketing technique. So far, so good. The aim of this technique is to captivate and impress potential customers with informative, inspiring, helpful or entertaining content. Ideally within the shortest possible time. And precisely the people you want to reach with your offers.

In short, content marketing is an effective tool for attracting and retaining customers.

Content marketing that works Create content with added value

Spark curiosity. Arouse interest. Ignite passion. Offer solutions. Entertain. When produced and used correctly, content can do a lot. But content marketing begins long before the actual content is created. Namely, with a sophisticated content strategy that companies can rely on. At valantic, we offer all this and more – holistic support from Adwords to goal definition.

Our services in the area of content marketing include:

  • concepts & strategy
  • consulting
  • content & web copy
  • translation & English copywriting
  • social media marketing
  • blogger & influencer relations
  • blogs & online magazines
  • visual storytelling & video
  • newsletter marketing
  • online marketing, SEO & SEA
Photo of a blonde young woman sitting cross-legged on the floor and sticking Post-its on a large poster.

Customer relations done right

More success in customer relations

Are you wondering what customer relations have to do with content marketing? At this point, we don’t want to talk about the technical side of an optimally controlled CRM system. Rather, we want to point out the necessity of shaping customer relationships in the sense of an inspiring customer experience. By applying our 360-degree approach, this goal can also be consistently pursued in content marketing.

Photo of an office library with dark seating steps.

The magic word: content commerce

We see CRM as a strategic approach that comprises the complete planning, management and implementation of all interactive processes with the customer. And this includes, among other things, outstanding content. We believe that exceptional customer relationship management is the golden ticket to success – and we would be happy to accompany you on your journey there.


Photo of three colleagues taking a break in a lounge area.
Photo of a young man explaining something in a meeting, gesturing with his hands.
Photo of two happy valantic CX employees participating in a Customer Experience team meeting.
Follow us

Follow us on our social media channels

  • Facebook
  • XING
  • YouTube
  • LinkedIn
  • Instagram
Photo of a happy valantic CX employee participating in a customer experience workshop.
valantic Mitarbeiter*innen spielen Tischkicker
Picture of three colleagues looking at something on a smartphone during their coffee break.

It's all about relevant content! You agree?

Just give us a call!

Christoph Pschorn, Managing Director valantic Division Customer Experience

Christoph Pschorn

Hello from Munich

+49 89 6228625 0

Portrait of Martin Schmutz, valantic CX, Customer Experience

Martin Schmutz

“Grüezi” from St. Gallen

+41 71 313 55 70

Portrait of Georg Koch, valantic CX

Georg Koch

"Servus" from Salzburg

+43 662 876 606

Or tell us what you have in mind