Content that inspires customers

Content Marketing & Customer Relations

In tourism, retail, or manufacturing, captivating your target audience requires exceptional content marketing and top-notch customer relations across all channels. It’s not about more content, but better content that resonates with customers at every touchpoint in their journey.

Get in touch

Photo of three colleagues taking a break together on the terrace.

100

content marketing strategies

20k

social media posts

40k

video seconds

Photo of two valantic CX colleagues sitting in a meeting, both looking at their laptops.

What is content marketing?

The most important facts in a nutshell

Content Marketing: a term that is often used but rarely questioned. Do you know what’s behind it? The term stands for a marketing technique. So far, so good. The aim of this technique is to captivate and impress potential customers with informative, inspiring, helpful or entertaining content. Ideally within the shortest possible time. And precisely the people you want to reach with your offers.

In short, content marketing is an effective tool for attracting and retaining customers.

Content marketing that works Create content with added value

Spark curiosity. Arouse interest. Ignite passion. Offer solutions. Entertain. When produced and used correctly, content can do a lot. But content marketing begins long before the actual content is created. Namely, with a sophisticated content strategy that companies can rely on. At valantic, we offer all this and more – holistic support from Adwords to goal definition.

Our services in the area of content marketing include:

concepts & strategy
consulting
content & web copy
translation & English copywriting
social media marketing
blogger & influencer relations
blogs & online magazines
visual storytelling & video
newsletter marketing
online marketing, SEO & SEA

Photo of a blonde young woman sitting cross-legged on the floor and sticking Post-its on a large poster.

Customer relations done right

More success in customer relations

Are you wondering what customer relations have to do with content marketing? At this point, we don’t want to talk about the technical side of an optimally controlled CRM system. Rather, we want to point out the necessity of shaping customer relationships in the sense of an inspiring customer experience. By applying our 360-degree approach, this goal can also be consistently pursued in content marketing.

Photo of an office library with dark seating steps.

The magic word: content commerce

We see CRM as a strategic approach that comprises the complete planning, management and implementation of all interactive processes with the customer. And this includes, among other things, outstanding content. We believe that exceptional customer relationship management is the golden ticket to success – and we would be happy to accompany you on your journey there.