Melitta Europa GmbH & Co. KG

Melitta makes coffee a pleasure – online, too

The coffee filter manufacturer Melitta required an internationally applicable online store that delivers an exceptional shopping experience, catering to the desires of coffee lovers worldwide.

Happy young woman drinking a cup of tea or coffee in an autumn morning.

A traditional company in a modern store environment

The name Melitta gained global recognition with the patented invention of the coffee filter in 1908. Over time, the company has evolved into an internationally operating group that encompasses diverse brands across various sectors, including Swirl®, Toppits®, and Cilia®.

Screenshot vom Melitta Online Shop

The challenge

valantic services

Design & UX conception

Conception & consulting concerning the system landscape

Technical implementation

The solution

To fulfil the diverse range of requirements, Melitta opted for the modular online store system Shopware. Its open-source nature not only provided sufficient flexibility but also allowed for custom adjustments to be made at any time to meet specific needs.

Melitta Online-Shop auf dem iPhone

Features & benefits

Simone Scharfschütze
Head of Consumer Touch Point-EU

”We want to make coffee a pleasure for our customers online as well. To achieve this, our priority was to have a modern store that can effectively convey the emotions evoked by coffee in a digital format. valantic and Shopware emerged as the perfect partners for this project.“

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valantic Division Customer Experience

Daniel Franz

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valantic Division Customer Experience

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