More than just an online supermarket

Holistic shopping experience for coop.ch

Three become one! As part of a major restructuring effort, Coop@home, Mondovino, and the Coop corporate website were merged into a single omnichannel platform. valantic played a significant role in this project by providing consulting and development services that helped bridge the gap between brick-and-mortar and online retail.

Bild von einem Smartphone im Vordergrund mit geöffneter coop.ch Startseite, SAP Commerce

Omnichannel platform

Cross-channel customer experience

Bild von Coop Mitarbeitenden die eine Gemüsebox versorgen, Omnichannel Plattform

About Coop

Coop is one of the most well-known supermarket chains in Switzerland. With over 150 years of experience, the internationally active company provides Swiss customers with products to meet all their everyday needs.

However, Coop is much more than just a local supermarket. The Coop Group comprises various sales formats, wholesalers, and production companies, catering to a wide range of customer needs. This is reflected in the steady growth of the company’s total sales, which reached an impressive 31.9 billion Swiss francs in 2021. With a workforce of 95,000 employees, Coop is a major player in Switzerland.

95,000

employees

2,617

sales outlets/markets

31.9

billion Swiss francs turnover

Bild von einem Smartphone das die Coop.ch Website geöffnet hat, Omnichannel Plattform

The challenge

Navigating the vast product selection offered by the Coop Group can be overwhelming. However, the new omnichannel platform, implemented by valantic in collaboration with the Swiss supermarket giant, puts an end to this. By integrating coop@home, Mondovino, and the Coop corporate website, customers can now easily shop online or check the availability of products at their preferred outlet.

Of course, a project of this magnitude naturally presents numerous challenges. For instance, mastering effective collaboration and coordination of a large team from different disciplines, using diverse technologies. In addition, it was a major task to integrate existing processes, solutions, and systems in a meaningful way while considering various requirements and stakeholders.

”“With the new omnichannel platform, we are revolutionizing our online presence,” says a delighted Philippe Huwyler, Head of coop.ch. “Our customers can now conveniently find our offers, including food, wine, recipes and information, all in one central location.” “

Bild von einer glücklichen Mutter mit Tochter die durch eine aufgeschnittene Paprika schauen, Omnichannel Plattform

The solution

The new shared online store offers a comprehensive overview of all products offered by the Coop Group. With the convenient smart search feature, customers can easily and quickly choose from over 19,000 products across the entire Coop supermarket range. Customers then have the option to have their purchases delivered to their home or to pick them up at a local pick-up station.

As part of the implementation of the new platform, the language offering was also expanded: Customers can now access coop.ch in German, French, Italian, and English.

Interesting: The project was executed in close collaboration with Coop in scrum teams.

The project at a glance

Creation of a comprehensive, cross-channel customer experience

Implementation of the coop.ch corporate website

Harmonization of the SAP environment (the foundation for the store project)

Consolidation of coop@home, Mondovino and coop.ch into a single platform

Strengthening the coop.ch brand

Integration of extensive product information

Top features

The project included the implementation of several key features, including:

  • SAP Commerce: connection to SAP ERP/CRM and third-party systems
  • Personalized recommendations using RDE
  • Introduction of Supercard login (central login)
  • Offline purchases with receipt
  • Shopping lists
  • Large selection of recipes with store integration
  • 360-degree product images
  • Counters
  • Catering
  • Large wine selection
  • Pick-up options for added convenience
  • Streamlined complaint process
Bild von einem Lieferwagen der auf einer Grünfläche geparkt steht und mit dem Coop Logo gebrandet ist, Omnichannel Plattform

Bild von einem Coop Supermarkt mit der Gemüseabteilung im Fokus, Omnichannel Plattform

Bild von einer Coop Mitarbeitenden an der Fleischtheke die einen Kunden bedient, Omnichannel Plattform

Bild vom Coop Hauptsitz und darauf ein großes Coop-Logo, Omnichannel Plattform

Bild von einem Coop Supermarkt mit der Weinabteilung im Fokus, Omnichannel Plattform

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Dietmar Rietsch

Dietmar Rietsch

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+43 662 876 606 199

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Patrick Habel

Hello from Langenfeld

+49 151 52702211

Reto Rutz - Lead Consultant

Reto Rutz

“Grüezi” from St. Gallen

+41 71 313 55 70

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