A top-tier pharma company

Elevating pharma marketing with Databricks & Power BI

In the competitive pharmaceutical landscape, our client, a top-tier pharma company, embarked on a mission to revolutionize its marketing and sales approach. With a global presence and a commitment to transformative treatments, the challenge was to dissect the efficacy of various communication channels to healthcare professionals. This customer success story reveals how, through the integration of Databricks and Power BI, the company not only unified disparate data sources but also gained unparalleled insights, leading to a cohesive, data-driven strategy that set a new industry standard for marketing excellence.

Contact To the customer case

About the customer

Our customer is a top 10 pharma company. They strive to deliver truly transformative treatments, contributing significant value to society while creating an exceptional experience for people.

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The challenge

At our customer the use of multiple channels to reach healthcare professionals (HCPs) is a common practice. However, the customer wants to understand which channels are most effective, how often they are being used, and what kind of response they generate. By analyzing all channels together, they hope to gain insight into their communication efficiency and determine whether they are getting a good return on investment. The company aims to optimize their marketing strategies and maximize the use of their resources. By analyzing visitor behavior on their websites, they hope to understand which marketing activities are most effective. The goal is to gain insight into the effectiveness of their communication channels and optimize their marketing strategies to become a leader in the way they reach their stakeholders, all while maximizing their resources and minimizing their expenses.

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The solution

valantic recognized the critical importance of having the right data available in the right format and to the right people. It was essential to unify their multiple data sources, including Salesforce, Marketing Cloud, Google Analytics, and others. The team mapped out all these sources and validated the data model in a data lake to ensure they had a solid foundation. The goal was to create a data-driven marketing and sales approach that would enable the customer to get the right message to the right people at the right time. The team worked closely with Accenture to ensure that everything was implemented correctly and that the data was accurate and up to date. Once they had the data, building reports was straightforward, and they provided training and support to ensure that everyone could use the system effectively.

Results

1

High adoption
2

Rolled out across Europe
3

One view for all communication channels
4

Targeted recommendations

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