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Strategy Development for the Digitalization of a Traditional Aid Organization

Developing a focused digital strategy allows for the realization of potential, enhances company value, and improves customer satisfaction.

Over 80,000 volunteer and full-time employees are involved in an international aid organization and one of Germany’s largest charitable service providers in areas such as elderly care, emergency services, and disaster relief. Historically grown and international, decentralized structures characterize the tradition-rich company, and a strong sense of values determines its actions.


The strategic and operational opportunities and risks of digital initiatives in the context of new competitors and technologies were uncertain.

Consulting Approach

Development of a digital strategy and implementation roadmap to achieve strategic objectives.

Solution and Benefits

Clarity about the strategic direction of the organization. Focusing the business model on quality, growth, and profitability enhances the company’s value and improves customer satisfaction.

The result was a collaboratively developed, realistic, and organizationally accepted implementation roadmap, from which further concrete projects and initiatives were derived and implemented over the subsequent years.

valantic consultants in these subsequent projects also accompanied the client.

Your Contact

Joye Böttcher, Principal at valantic

Joye Böttcher

Principal & Team Lead