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The author

Christian Tomas
Senior Business Analyst

Christian Tomas is Senior Business Analyst at valantic Customer Engagement & Commerce in Germany. Product information management (PIM) and the search function are his passions. He has already completed numerous projects in these areas. For 8 years, he has been helping companies in various industries deploy their product data on behalf of customers. The customer is always the focus for Christian: With user-centered models, he works particularly to optimize the search function of the E-commerce system in question.


Bild einer lächelnden Frau, im Hintergrund Regale eines Baumarktes sowie die Nahaufnahme eines Tablet-Bildschirmes

On-site search as a central element of the customer experience

Even if e-commerce takes place online, it pays to look beyond the end of one's own nose. There are various concepts, behaviors, and simple experiences from everyday life from which you can learn in e-commerce. These include, for example, why the search in your own shop is such a central element of the customer experience. Learn more