block, namely, the customer data platform (CDP) by Exponea. Exponea is one of the world’s leading CDPs – and has been for a while now, not just since Exponea became part of Bloomreach. The company’s self-understanding is that of a CDXP – i.e. a CDP that is augmented by the dimension of experience. The promise: creating marketing magic via customer data. And it’s all DSGVO-certified and, at its core, linked to the idea of helping marketers become more relevant and work even faster in an increasingly fast-paced world.
No matter which of us you ask about customer engagement tech and specifically Bloomreach, the data power combined with the intuitive handling, make the technology a truly magical experience. There won’t be anything missing, nor will it require any effort to use Bloomreach CDXP to its fullest potential.
As if by magic, high-value customer segments can be identified, the impact of marketing campaigns can be evaluated, and customer experiences can be created that are not only personalized but also reflect real-time customer behavior.
The scenario builder is a prime example of this. Journeys can be set up and personalized via drag-and-drop and then tested at the click of a button.
And if that wasn’t enough – a highlight on top: While Bloomreach helps make data silos a thing of the past, the ecosystem provides a true full-service anchor. Even consent can be mapped through Bloomreach. And extending your campaign into native channels beyond the CDP avoids tedious switching between multiple applications.
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