Stefan Blinkmann has worked in the SAP Analytics sector for about 20 years. In addition to many years as a BI consultant, he worked for 9 years in-house in management positions. Many customers know how to appreciate this mix of experience since it allows Blinkmann to consider their internal view of things and provide the best possible support for their projects. Stefan Blinkmann manages the SAP Business Analytics area and his team addresses reporting, analytics, and planning. His focus is not on the tools, but rather on how the specialized requirements, data management, and business analytics methodology are optimally calibrated for the customer's data and needs across the entire life cycle of the data. The tools only provide support.