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Martin Elsholz is Managing Consultant at valantic Customer Engagement & Commerce in Germany. Together with his team, he assists and advises primarily B2B customers from strategy development to process optimization to the content and methodological implementation of CRM projects. With him, CRM projects are in good hands, for Martin has more than just well-founded CRM expertise; thanks to the numerous customer projects he has completed, he also has deep-reaching industry expertise in various areas. Martin advocates for a focus on success, a customer-centric approach, and the consistent simplification of processes. He will do everything in his power to make the lives of his customers, and especially the lives of their customers, easier.