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The author

Martin Elsholz
Managing Consultant & Portfolio Manager

Martin Elsholz is Managing Consultant at valantic Customer Engagement & Commerce in Germany. Together with his team, he assists and advises primarily B2B customers from strategy development to process optimization to the content and methodological implementation of CRM projects. With him, CRM projects are in good hands, for Martin has more than just well-founded CRM expertise; thanks to the numerous customer projects he has completed, he also has deep-reaching industry expertise in various areas. Martin advocates for a focus on success, a customer-centric approach, and the consistent simplification of processes. He will do everything in his power to make the lives of his customers, and especially the lives of their customers, easier.


Bild einer Laptop-Tastatur, einer Frau, die vor einem Whiteboard mit bunten Post-Its steht, sowie die Zeichnung einer Projektplanung, Bild zum Blogbeitrag für ein erfolgreiches Customer Relationship Management (CRM)

5 tips for making a CRM project successful

Many projects in Customer Relationship Management fail. This doesn’t have to happen: Here are 5 tips for how you can guarantee that your CRM project will be successful. Learn more