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The author

Annie Wilmer
Director Customer Engagement

Annie Wilmer is Director of Customer Engagement at the valantic Competence Center Customer Engagement & Commerce. For more than 10 years, she has been passionate about customer experience and a believer in Steve Jobs’ credo: “start with the customer experience and work backwards to the technology.” At valantic, she is responsible for the company's social network presence, she assists with trade shows and events, and focuses on content marketing. And the topic of customer experience follows her everywhere, even in her private life – for whether when shopping online or in a store: the customer experience has to be perfect for her. Annie is a Mannheim native who studied Philology (Romance Languages) at the University of Mannheim, with a certificate in Business.


Three images show a man and a woman in front of a computer monitor working in a restaurant, a mobile device and some bottles of wine

Survey about the Status Quo of Digitalization

The SurveyHow far along are German companies with the implementation of the digital transformation and what challenges do they encounter in the process? This was the topic of the survey that valantic conducted in cooperation with the Services and Consulting Department of the Hochschule Ludwigshafen am Rhein. Visitors were surveyed at DMEXCO in Cologne and […] Learn more

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Be emotional! Why emotions are so important in customer experience management

The secret of successful customer loyalty is to win the hearts of customers. How can emotions affect the measurable success of the company? Learn more

Bild von Thomas Wieberneit, Managing Consultant bei valantic Customer Engagement & Commerce

“Systems will adjust to people, not the other way around”

Thomas Wieberneit is a CRM practitioner of many years. At valantic he is responsible for the topics sales, marketing, service, collaboration, customer loyalty and customer experience. In an interview, he reveals how he sees the future of digital customer experience and which trends companies should prepare for. Learn more

Bild von Sabine Naumann, Solution Architect bei valantic CEC in Mannheim

What is SAP S/4HANA Customer Management and what distinguishes this solution?

SAP has a lot of Customer Relationship Management solutions in its portfolio. Very traditional SAP CRM on-premise or the cloud-based SAP C/4HANA. We will show you another alternative with SAP S/4HANA OP: Customer Management. Learn more

Image of Prof. Dr. Martin Selchert, HLG Ludwigshafen, sales of the future, b2b

Sales of the Future: Prof. Dr. Martin Selchert about Digitalization in B2B Sales

We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now. Learn more

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The Peak-End Rule or Why Customer Experience Should Never be Left to Chance with Customer Experience Management

When is the customer experience good, when bad? Does only the first impression matter or does the experience arise from the total of all positive and negative experiences that a customer has with a company? What influences our perception? Learn more

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5 Tips for How You Can Close the Experience Gap

How good is your customer experience management? If your assessment doesn’t match the customer's experience, you’ve got an experience gap. We’ll give you some helpful tips for how you can close this gap. Learn more

Image of a woman on a laptop, sticky notes and Christoph Resch, Managing Director at valantic Customer Engagement and Commerce Germany

5 questions for… Christoph Resch, Partner at valantic in the customer experience sector

The customer experience should be the focus of all business processes. We spoke with Christoph Resch, Partner and Managing Director at valantic in the customer experience sector, about the change in B2B business, measurable KPIs, and the point at which customer experience should not end. Learn more

Image of a laptop, hands drawing a sketch and Artur Richter, Design Director at valantic Customer Experience & Commerce

5 questions for… Artur Richter, Design Director at valantic CEC Deutschland and responsible for the User Experience area

Artur Richter, Design Director at valantic CEC, in an interview about happy customers, user experience design, and the customer life cycle. Learn more