The author

Annie Wilmer
Director Customer Engagement

Annie Wilmer is Director of Customer Engagement at the valantic Competence Center Customer Engagement & Commerce. For more than 10 years, she has been passionate about customer experience and a believer in Steve Jobs’ credo: “start with the customer experience and work backwards to the technology.” At valantic, she is responsible for the company's social network presence, she assists with trade shows and events, and focuses on content marketing. And the topic of customer experience follows her everywhere, even in her private life – for whether when shopping online or in a store: the customer experience has to be perfect for her. Annie is a Mannheim native who studied Philology (Romance Languages) at the University of Mannheim, with a certificate in Business.