- Case Studies
Annie Wilmer is Director of Customer Engagement at the valantic Competence Center Customer Engagement & Commerce. For more than 10 years, she has been passionate about customer experience and a believer in Steve Jobs’ credo: “start with the customer experience and work backwards to the technology.” At valantic, she is responsible for the company's social network presence, she assists with trade shows and events, and focuses on content marketing. And the topic of customer experience follows her everywhere, even in her private life – for whether when shopping online or in a store: the customer experience has to be perfect for her. Annie is a Mannheim native who studied Philology (Romance Languages) at the University of Mannheim, with a certificate in Business.
Learn here why an investment in customer experience management is worthwhile and what concrete successes can be achieved with experience management.
The SurveyHow far along are German companies with the implementation of the digital transformation and what challenges do they encounter in the process? This was the topic of the survey on the status quo of digitalization that valantic conducted in cooperation with the Services and Consulting Department of the Hochschule Ludwigshafen am Rhein. Visitors were […]
The secret of successful customer loyalty is to win the hearts of customers. How can emotions affect the measurable success of the company?
Thomas Wieberneit is a CRM practitioner of many years. At valantic he is responsible for the topics sales, marketing, service, collaboration, customer loyalty and customer experience. In an interview, he reveals how he sees the future of digital customer experience and which trends companies should prepare for.
SAP has a lot of Customer Relationship Management solutions in its portfolio. Very traditional SAP CRM on-premise or the cloud-based SAP C/4HANA. We will show you another alternative with SAP S/4HANA OP: Customer Management.
We spoke with Prof. Dr. Martin Selchert about success strategies for digitalization in B2B sales and what companies can do now.
When is the customer experience good, when bad? Does only the first impression matter or does the experience arise from the total of all positive and negative experiences that a customer has with a company? What influences our perception?
How good is your customer experience management? If your assessment doesn’t match the customer's experience, you’ve got an experience gap. We’ll give you some helpful tips for how you can close this gap.
The customer experience should be the focus of all business processes. We spoke with Christoph Resch, Partner and Managing Director at valantic in the customer experience sector, about the change in B2B business, measurable KPIs, and the point at which customer experience should not end.