Under the topic customer experience solutions, SAP combines all applications for customer-centered departments at companies. These include marketing, sales, service, and E-commerce. The SAP Customer Experience solutions include the SAP Marketing Cloud, SAP Commerce Cloud, SAP Sales Cloud, SAP Service Cloud, and the SAP Customer Data Cloud. With SAP customer experience solutions, it is possible to make personalized offerings, ensure consistent customer experience, increase proximity to the customer and encourage customer loyalty in the digital world. valantic has many years’ experience with SAP customer experience solutions and can provide countless prominent references.
SAP Customer Data Cloud is designed to collect and merge customer identities, preferences, and consents across multiple contact points. We talked with valantic expert Tim Baumgart about what exactly is behind this, what the advantages are, and what differences there are between it and the SAP Customer Data Platform (CDP).
In the “Tips & tricks for customer experience with SAP” section, we present helpful tips from practice. This second part is about “Trade Promotion Management made easy”. In concrete terms, it is about simple implementation in the SAP Sales Cloud - a means often used in retail to increase customer loyalty, but also to increase market share.
Career in IT – Nike Steinhausen is Managing Consultant at valantic and comes from the beautiful Chiemgau region. She tells us about her focal points in the SAP Customer Experience sector and why she feels so comfortable working at valantic.
Michael Bader is Managing Consultant in the Mannheim location and has been with valantic CEC Deutschland since 2005. He tells us in the interview why a close customer relationship is important and what he's especially proud of.
Fabian Egner, 34, tells us a little about his role as Senior Technical Consultant at valantic and why even experienced consultants never stop learning.
Tatjana Kilb decided to join valantic in October 2017 after a personal interview. In her role as Business Analyst, she provides insight into the SAP Customer Experience project world and she explains why everybody is working together at valantic.
In Orlando, SAP announced that with the introduction of the SAP C/4HANA Suite, it will revolutionize CRM. CRM will become CX (Customer Experience) and the focus will be more clearly on the customer.
